SPEAKER PROFILE | Lisa Mabe

Providing shopper insights for brands and retailers

to get their products in women's shopping carts

lisa_mabe_natural_products_industry

Consultant for Natural Products Industry
Trainer | Speaker
Marketing to Women Expert

BIO: Lisa is Founder and CEO of Green Purse PR, a boutique shopper research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 13 years experience planning and implementing numerous marketing to women campaigns for several leading companies and brands around the world. Some of Lisa's clients have included: KeHE Distributors, Saffron Road, OBE Organic, Artisanal Premium Cheese, Truly Indian and Edible Arrangements International, among many others.

Prior to founding her own company in early 2010, Lisa worked with two leading communications agencies in the USA, Frank About Women, a leading marketing-to-women consultancy (a subsidiary of Mullen) and Proof Digital Media (a subsidiary of Burson-Marsteller).

Lisa lives in Maryland just outside of DC and regularly gets down to Sydney, Australia where she was previously living and servicing clients in Asia-Pacific. When not driving client initiatives, Lisa enjoys spending time with her husband and two small children, cooking international cuisine, discovering new natural & organic products, horseback riding, and adding stamps to her passport from places like Costa Rica, India and the United Arab Emirates.

Keynote Topics

Get In Her Cart | Connecting with Health-Conscious Female Consumers

Get In Her Cart | Connecting with New Moms

You Had me at Organic | New Moms Driving Demand for Healthy Products

New Millennial Moms Craving Healthier Options at the Supermarket + Live Focus Group

Becoming Mom-Friendly at Retail

Becoming a Social Brand

Making it in America: How to Enter & Succeed in the Diverse Food Retail Marketplace

Past Speaking Engagements

SupplySide West | Las Vegas, Nevada

Naturally Good Business Summit | Sydney, Australia

Naturally Good Expo | Sydney, Australia

Natural Products Expo West | Anaheim, CA

MediaPost Engage Millennials Conference | NYC

Specialty Food Association Summer Fancy Food Show | Washington, DC

Advertising Week | NYC

Advertising Research Foundation | NYC

New York University | NYC

Grazing Best Management Practices Forum | Outback Australia

World Halal Forum | Kuala Lumpur, Malaysia

American Muslim Consumer Conference | NYC