If you're new to the concept of shop-along research, here's a quick guide to inform you why other companies like yours conduct this type of research, as well as the types of questions to ask yourself when considering how well you know your shoppers.
#GetInHerCart Workbook: Get to know YOUR Female Millennial Consumers
How well do you know your female millennial consumers?
Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.
Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.
