Lisa Mabe

Guide to Shopper Research

Guide to Shopper Research

If you're new to the concept of shop-along research, here's a quick guide to inform you why other companies like yours conduct this type of research, as well as the types of questions to ask yourself when considering how well you know your shoppers.

Marketing to New Moms Checklist

Marketing to New Moms Checklist

New mothers are a driving force in the growth of healthy, natural and organic products. DOWNLOAD our new resource, Marketing to New Moms Checklist.

Timeline for When to Pitch Media

Timeline for When to Pitch Media

When to prep and pitch media for editorial coverage...