As we look ahead to winter, we recently asked our panel of American consumers how they envision their lives changing come winter, as well as what products they anticipate buying and stocking up on. Many of them are expecting the transition to cold weather and more time at home indoors to be difficult. Our new report, Consumers Prepare for Winter, is for any brand that wants to better anticipate the needs and expectations of Americans consumers during this unique winter season.
ABOUT OUR WINTER RESEARCH
Methodology: Online surveys with 100 members of our consumer community across the USA.
Timing: Study fielded during summer 2020.
Deliverable: One report + one-hour live virtual presentation.
This report includes a 10-page document (in PowerPoint) and focuses on the following content:
Five consumer insights - what we learned from consumers while interviewing them about the upcoming winter season.
15 direct consumer quotes about consumers’ winter preparation, giving you a deeper understanding of how to most effectively communicate with consumers during winter.
Five recommendations on how to best connect with American consumers during winter.
Each live, one-hour presentation, conducted virtually, will focus on presenting our report and brainstorming next steps your brand can take to leverage the insights and recommendations.
Fee: $1,500 USD
Contact us here to purchase + schedule your report and session.