Marketing Third Party Labels to Consumers

It seems nearly every product has several third party labels or trust marks, yet too often brands do very little, or nothing at all, to tell shoppers why their products are better because of those certifications. Certifications can go a long way to assure consumers and B2B customers of product quality, brand value and trustworthiness. Our new research sought to explore consumer perceptions of various third party labels, like USDA Certified Organic, Non-GMO Project Verified, Fair Trade Certified or Global Animal Partnership Animal Welfare Certified. It also focused on how best to communicate why those labels matter, in a way that shoppers can appreciate and value.

We conducted our qualitative research amongst a group of 25 health-conscious consumers across the USA. Our qualitative research, conducted in late 2019, had us shopping-along with consumers inside grocery stores, having a look inside their pantries and refrigerators inside their homes and virtually interviewing some others.

Our new report, Marketing Third Party Labels to Consumers, is for any brand that wants to better leverage the certifications it has worked so hard to earn.

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ABOUT OUR LABELS RESEARCH

Methodology: Qualitative research across three markets (San Francisco, Boston, and Washington, DC) in the form of 25 shopper interviews conducted via shop-alongs inside grocery stores, in-home ethnographies, or interviews conducted virtually.

Timing: Study fielded in late 2019.

Deliverable: One report + one-hour live virtual presentation.

Each in-depth report will include a 15-page document (in PowerPoint) and focus on the following content:

  • Five consumer insights - what we learned from consumers while interviewing them about third party labels.

  • 15 direct consumer quotes about third party labels, giving you a deeper understanding of how to most effectively communicate your trust marks to consumers.

  • Five recommendations on how to best connect with American consumers while emphasizing your labels.

Each live, one-hour presentation, conducted virtually, will focus on presenting our report and brainstorming next steps your brand can take to leverage the insights and recommendations.

Fee: $1,500 USD

Contact us here to purchase + schedule your report and session.

Read some of our thought leadership on third party labels