Marketing to Shoppers at Retail
Growing market visibility through retail activations
Collaborating with retailers drives education, trust, & sales
Success at retail hinges on more than just getting products on shelves — it’s about creating meaningful engagement with both retailers and the shoppers they serve. Green Purse supports brands and promotion boards to deepen their retail partnerships and bring their stories to life in stores. From in-store promotions and signage to recipe content for store magazines and virtual cook-alongs, we create tailored programs with retailers’ media landscape that builds trust, elevates brands, and drives sales.
Retailer Education
Retailers want to offer the best to their shoppers — but they also need to understand the value behind your products. We help bridge that knowledge gap with customized education sessions that build retailer confidence in your category and product claims. Whether it's live training or virtual programming, we make complex topics digestible and actionable.
Services include:
Retailer meetings at industry conferences
In-person lunch & learns at the store’s HQ
On-site education events (such as farms) showing retailers behind the scenes of your products
Educational materials, workshops and talking points for store-level staff
In-Store Activations
Today’s shopper is busy and bombarded. We help you stand out with attention-grabbing strategies that connect with values-driven consumers right at the point of purchase. From branded demos and tasting events to signage and seasonal campaigns, our activations drive both awareness and trial.
Services include:
In-store demos and brand activations
Shopper-facing campaigns highlighting nutrition or sourcing
Retail signage and collateral development
Retailer marketing program coordination (promotions, circulars, loyalty tie-ins)
Nutrition Messaging
Registered dietitians are powerful messengers when it comes to food trust. We help you partner with credible nutrition experts to share your story across retail, digital, and media channels. From store tours to content creation, we ensure your nutrition messages are consistent, evidence-based, and consumer-friendly.
Nutrition engagement includes:
Collaborations with registered dietitians
Store tours and nutrition-focused events
Shopper-friendly messaging for print, digital, or in-store use
RD toolkits and campaign support