Market Visibility

Growing market visibility through editorial coverage, thought leadership & product placement

In a crowded market, visibility isn’t optional—it’s essential. At Green Purse, we help brands break through the noise to grow your company’s market visibility through media relations, thought leadership and product placement at influential events. Whether you're looking to get your products featured in editorial coverage, position your founder as a recognized industry voice, or place your product directly in the hands of tastemakers, we develop visibility strategies that meet you where you are — and take you where you want to go.

Media Relations

We craft and pitch compelling stories to the journalists your customers trust — whether it’s a national morning show, a niche trade publication, or a well-read wellness blog. We specialize in both trade and consumer media — across long-lead, short-lead, mainstream, and niche outlets — spanning local, national, and international markets.

Our media services include:

• Targeted media list building

• News release development and distribution

• Custom story angles and proactive pitching

• Interview prep and media coaching

• Media tracking and performance reporting

Expert Visibility

Your brand’s leaders have insight — we help turn it into influence. We position founders, executives, and subject matter experts as trusted voices in the natural products space. That might look like a keynote speech at a key industry event, a guest appearance on a leading wellness podcast, or an opinion piece that sparks conversation across LinkedIn. We tailor your visibility path to your voice and values.

Thought leadership opportunities include:

• Speaking engagements at top industry events

• Interviews with podcasts, TV, radio, and print

• Ghostwritten bylines, op-eds, and LinkedIn articles

Product Placement at Events

We place your products where your audience already is — tasting, experiencing, and sharing. From culinary festivals and music events to conferences and gifting lounges, we secure event opportunities that generate buzz, foster brand love, and drive media coverage.

Product placement opportunities include:

• Food & wine festivals

• Wellness & sustainability gatherings

• Media-rich events such as gifting lounges or morning show product segments

• Music and lifestyle festivals

• Strategic gifting at industry conferences

Whether you need a one-off campaign to support a product launch or want to build lasting visibility through an ongoing media presence, we offer both project-based work and monthly retainer partnerships. We tailor the mix — media relations, thought leadership, product placement — to your brand’s stage, goals, and audience.

Because visibility isn’t just about being seen — it’s about being seen by the right people, in the right places, at the right time.