Trade Marketing for Promotion Boards

Retailer Engagement & Shopper Marketing for Promotion Boards

Connecting promotion boards with retailers to drive education, trust, & sales

In today’s evolving retail landscape, success hinges on more than just getting products on shelves — it’s about creating meaningful engagement with both retailers and the shoppers they serve. At Green Purse, we help promotion boards and industry trade groups deepen their retail partnerships and bring their nutrition messages to life in the store and beyond.

From retail education workshops and in-store activations to nutrition influencer campaigns and shopper marketing strategies, we develop customized programs that inspire confidence, enhance brand perception, and support product movement at the point of sale.

Retailer Education

Retailers want to offer the best to their shoppers — but they also need to understand the value behind your products. We help bridge that knowledge gap with customized education sessions that build retailer confidence in your category and product claims. Whether it's live training or virtual programming, we make complex topics — like sourcing, sustainability, or nutrition — digestible and actionable.

Retailer education services include:

• In-person or virtual retail training workshops

• Nutrition and sourcing education

• Category growth presentations for retail buyers and staff

• Educational materials and talking points for store-level staff

Shopper Marketing & In-Store Activation

Today’s shopper is busy and bombarded. We help you stand out with attention-grabbing strategies that connect with values-driven consumers right at the point of purchase. From branded demos and tasting events to signage and seasonal campaigns, our activations drive both awareness and trial.

Shopper engagement services include:

• In-store demos and brand activations

• Shopper-facing campaigns highlighting nutrition or sourcing

• Retail signage and collateral development

• Retailer marketing program coordination (co-branded promotions, circulars, loyalty tie-ins)

Nutrition Messaging & Influencer Support

Registered dietitians are powerful messengers when it comes to food trust. We help you partner with credible nutrition experts to share your story across retail, digital, and media channels. From store tours to content creation, we ensure your nutrition messages are consistent, evidence-based, and consumer-friendly.

• Nutrition engagement opportunities include:

• Collaborations with registered dietitians

• Store tours and nutrition-focused events

• Shopper-friendly messaging for print, digital, or in-store use

• RD toolkits and campaign support

Whether you’re looking to build relationships with retail partners, activate in-store, or better communicate the nutrition value of your product, we offer project-based programs or ongoing strategic partnerships to meet your goals.

Because moving more product starts with moving people — retailers and shoppers alike.