Market Visibility at Retail
Growing market visibility through retail activations
Collaborating with retailers drives education, trust, & sales
Success at retail hinges on more than just getting products on shelves — it’s about creating meaningful engagement with both retailers and the shoppers they serve. Green Purse supports brands and promotion boards to deepen their retail partnerships and bring their stories to life in stores. From in-store promotions and signage to recipe content for store magazines and virtual cook-alongs, we create tailored programs with retailers’ media landscape that builds trust, elevates brands, and drives sales.
Photo Source: Meat & Livestock Australia
Retailer Education
Retailers want to offer the best to their shoppers — but they also need to understand the value behind your products. We help bridge that knowledge gap with customized education sessions that build retailer confidence in your category and product claims. Whether it's live training or virtual programming, we make complex topics digestible and actionable.
Services include:
Thought leadership & meetings with retailers at industry conferences
In-person lunch & learns at the stores’ headquarters
On-site education events (such as farms) showing retailers behind the scenes of your products
Educational materials, workshops and talking points for store-level staff
Newsletters for retailers
Retail Activations
Today’s shopper is busy and bombarded. We help you stand out with attention-grabbing strategies that connect with values-driven consumers right at the point of purchase and leveraging retailer’s digital media. From retail magazines adverts and editorial to recipe videos, our activations work with the assets retailers already have to reach their shoppers, driving both awareness and sales.
Collaborative services with the retail partners include:
Content development (like cooking tips, recipe & product photography)
Product promotions & signage in stores
Cook-alongs & branded recipes
Inclusion in the retailer’s owned media (magazine, podcast, print materials)
Local TV news segments with the retailers’ experts
Photo source: Weis Markets
Photo source: Meat & Livestock Australia
Retail Content Creation
Bring your brand to life through custom, retailer-ready content. We create engaging assets that retailers can easily plug into their existing channels—digital, print, and in-store—to tell your story, inspire shoppers, and drive purchase intent.
From nutrition kits and B-roll footage to recipes, cooking videos, and beautiful product photography, our content is designed to work seamlessly within retailer programs and resonate with values-driven consumers.
Deliverables often include:
Retailer content kits
Recipe books and cook-along guides
Photo and video libraries for retail and media use
Product and recipe photography
Retail media and editorial content (articles, features, spotlights)
Seasonal & Holiday Shopper Marketing
Brands and promotion boards need to be seen where it matters most—at the moment shoppers are making purchase decisions. We help you stand out with strategic, seasonally-relevant campaigns that connect with consumers during key holidays and seasonal moments—whether it’s holiday entertaining, back-to-school shopping, summer vacations, or seasonal self-care.
We partner with retailers where your products or commodities are sold, leveraging both earned and paid media to create meaningful connections with shoppers and drive purchases. From Christmas and New Year celebrations, Valentine’s Day gifting, Easter traditions, and Ramadan, to summer travel essentials and back-to-school planning, our seasonal campaigns ensure your brand is part of the moments that matter most.
Meet Lisa, Retail Marketing Expert
With over 15 years of experience working at the intersection of consumer insights, retail marketing, and shopper behavior, Lisa helps brands and commodity boards succeed where it matters most — at the point of sale. She’s a trusted partner to leading brands, promotion boards and producer groups from around the world and is known for translating data and observations from the aisle into actionable strategies that drive awareness, engagement, and sales.
A frequent speaker and media contributor on consumer and retail trends, Lisa brings sharp strategic insight, genuine enthusiasm, and a proven track record of connecting with shoppers at retail.
Photo source: Global Animal Partnership
Participate in our new workshop to take a more strategic approach to retail
Turn strategy into action with a 1-hour virtual workshop customized to your company and based on our proprietary retail marketing framework. Retail Marketing Recipe for Success is designed for promotion boards and brands ready to elevate their retail performance in the American market. In this focused session, we’ll meet with your team to share our proven, five-step recipe for retail success—then apply it directly to your business. With your priority retailers in mind, we’ll map out what you can do with your top accounts to drive stronger results to influence both retailers and their shoppers. Learn more here.