Digital connections are increasingly moving offline as people seek meaningful, real-world experiences. After years of screen-heavy interaction, audiences are actively looking for in-person events that allow them to connect, explore interests, and engage with brands in tangible ways. A 2025 Eventbrite study found that 95% of adults aged 18–35 are interested in attending in-person experiences rooted in interests they first discovered online, with 73% planning to attend such events within six months.

Food & wine festivals, chef dinners, culinary weekends, and local tasting events draw people who are ready to taste, learn, and share.