SupplySide

Marketing Third Party Labels to Consumers

Marketing Third Party Labels to Consumers

Best practices to leverage certifications at the retail shelf

Certifications go a long way to assure consumers and B2B customers of product quality, brand value and commitment to trust. Third party labels or trust marks, like USDA Certified Organic, Non-GMO Project Verified, Fair Trade Certified or Global Animal Partnership Animal Welfare Certified, are growing. According to the New Hope Network’s NEXT Trends Database, there is a 34% growth in the number of food and beverage products earning certifications. Similarly, data collected from Natural Products Expo 2019 reveals that 78% of new food and beverage products launched carried one or more certification type, and half of all food and beverage products exhibited carried two or more certification types.

I’ve conducted shopper research and manage public relations for labeling programs. As a result, I’ve created some recent thought leadership content on the topic of marketing third party labeling programs to consumers. See the links below, including a podcast and some articles, along with one slide from my presentation during a speaking engagement at the 2019 SupplySide West Show in Las Vegas. Whether you work directly for a labeling program or are a brand that has earned certifications, you’ll likely find some insights below to help your consumer marketing program.

Insights on certifications & labeling programs

How is your brand communicating that your products are better because they have third party labels?

Hungry for more? Set up a 1-hour virtual consult with Green Purse PR at →→→ www.greenpursepr.com/consult and we'll share our proprietary list of eight best practices + you'll come away with a plan to better communicate the value of your labels to consumers.

- Lisa Mabe-Konstantopoulos, Founder & CEO, Green Purse PR

Speaking Engagement | Lisa Speaking at SupplySide West, Las Vegas Sept. 26

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will be a speaker at the trade show and conference, SupplySide West September 26, 2017 in Las Vegas, Nevada.

CPG manufacturers, marketers and formulators rely on SupplySide West when searching for their next innovative ingredient. More than 15,000 people will attend SupplySide West -- companies in the global dietary supplement, functional food and beverage, personal care, and sports nutrition industries to drive their innovation, growth and profitability, with input from purchasing, R&D, product development, executive management, marketing, compliance, supply chain management, QA/QC and more.

Lisa's session, How Millennials Are Transforming Modern Marketing, will focus on how health-conscious Millennials think, behave, buy and share. The session takes place Tuesday, September 26 at 9 AM.

For more details on the panel presentation, click this link. Also listen to this new podcast from Natural Products Insider where Lisa previews some insights on millennial women that she will share at the workshop at SupplySide West. 

Plan to join us if you are attending the trade show. If you are interested, but cannot attend the event in person, follow the dialogue online by using the hashtag, #SSWExpo. Follow Lisa on Twitter @LisaMabe and the conference at @supplyside both will be tweeting from the show.

Stay tuned on our speaker page for other upcoming speaking engagements.