*Australian Embassy in Washington, DC at an event featuring Australian beef, lamb, goat and Australian wine.*

When you’re tasked with promoting an entire category — whether it’s a premium protein, a specialty nut, an ocean-friendly seafood, or an authentic regional delicacy — your job doesn’t stop at raising awareness. You have to drive real action with both retailers and consumers.

At Green Purse, we help industry promotion boards and trade groups do just that here in the USA. From deepening retail partnerships and training store teams, to inspiring shoppers at the shelf, to making a splash at must-attend foodie events — we connect your products to the people who buy and sell them.

Retailer Engagement: Build Partnerships That Move Product

Retailers are your biggest ally in growing your category. But buyers and store teams can’t sell what they don’t fully understand — or believe in. We bridge that gap with tailored retailer engagement programs. We help you open doors with the right retail partners, host education sessions that build trust and understanding, and make sure your nutrition and sourcing story resonates all the way to the shelf.

Our retailer engagement services include:

In-person or virtual training workshops for retail buyers and staff
Sourcing, sustainability, or nutrition education
Category growth presentations
Easy-to-use educational toolkits for store-level staff
Co-branded promotions and retailer marketing support

Shopper Marketing: Catch Their Eye Where It Matters

Today’s shoppers are busy and bombarded — which makes point-of-sale the perfect moment to stand out. Our in-store shopper marketing and activation programs help promotion boards bring their story to life where buying decisions happen. From seasonal campaigns and tasting events to retail signage and co-branded loyalty programs, we help you reach values-driven shoppers and inspire trial.

Shopper engagement services include:

In-store demos and branded activations
Shopper-facing campaigns highlighting nutrition or origin
Retail signage and merchandising tools
Retail circulars, loyalty programs, and digital tie-ins

Foodie Event Activations: Meet Food Lovers & Retail Decision-Makers Face to Face

Some of the best brand moments don’t happen in-store — they happen when you show up where passionate food lovers gather. We help promotion boards stand out at top-tier culinary festivals, wine shows, specialty food expos, and regional food events across the USA. These gatherings attract not just affluent food lovers, but also trade buyers, chefs, and influential media — making them perfect places to showcase your category, sample products, and connect your story with the right audiences.

Event activations can include:

Branded tasting stations and chef demos
Interactive storytelling about sourcing or sustainability
On-site media engagement and influencer partnerships
Retailer or foodservice trade outreach at the event
Post-event shopper campaigns that extend the impact into stores

Bonus: We maintain a curated list of high-impact foodie events — local, regional, and national — so you don’t have to spend time hunting for the right opportunities. We’ll help you find the perfect fit for your goals and budget.

Why It Works

Whether you’re focused on growing awareness for a national commodity board or showcasing a region’s unique ingredients, our approach moves people — retailers, shoppers, and trade influencers — to see your products in a new light, trust your claims, and bring your category to the center of their plate.

Ready to see how we can help your promotion board connect with retailers and shoppers — in-store and beyond? Book a call with us — let’s bring your story to life.

— Written by Lisa Mabe, Founder of Green Purse