*Photo source: Patrimony (Daou Wine) and Land to Market, at Food & Wine Classic Aspen*

Events and Retail Marketing — the Perfect Pairing to Engage Shoppers

When it comes to connecting brands and promotion boards with affluent, food-loving consumers in the USA, the best results happen when you combine both shopper marketing at retail and live consumer events. Together, they make a perfect pairing to engage shoppers in a meaningful, memorable way.

Food & wine festivals, chef dinners, culinary weekends, and local tasting events attract people who are eager to discover, taste, and share new products. These vibrant, fun experiences provide the perfect setting for your brand story to truly come alive — turning curious tasters into loyal buyers.

Meanwhile, shopper marketing in grocery retail — through signage, displays, shelf talkers, and partnerships with retail dietitians — ensures your product is visible and compelling right where purchase decisions happen.

Pairing these two approaches amplifies impact. Events like the Food & Wine Classic Aspen (photos here featuring an event we worked on) create excitement and emotional connection. Then retail marketing keeps that connection alive when shoppers see your product on the shelf or online, ready to bring home.

The key is choosing the right events that match your brand’s vibe and are located near where your ideal customers shop — whether at their favorite grocery store or through a convenient online retailer. This perfect pairing builds awareness, drives trial, and boosts sales for your commodity or specialty product.

At Green Purse, we specialize in bridging this gap for specialty food brands and promotion boards — developing coordinated shopper marketing and event programs that work seamlessly together.

Ready to explore how your brand story can come alive where it matters most? Book a call with us — we’d love to share ideas and inspiration for your own perfect pairing! We maintain a curated list of national, regional, and local events across the USA that attract affluent, food-focused audiences — ideal opportunities to showcase your brand and create lasting impressions. We’re happy to share this exclusive list when you book a call with us.

— Written by Lisa Mabe, Founder of Green Purse