Shopper Field Trip™

Real-World Consumer Insight Experiences for Grocery Retail & CPG Brands

Step Out of the Office. Step Into the Aisle. Transform the Way You See Your Shopper.

Welcome to Green Purse’s Shopper Field Trip™ — an immersive, in-person consumer insight experience led by Lisa Mabe, Founder of Green Purse and a globally recognized expert in shopper behavior. This is not your average store tour. It's a deep, strategic dive into the real-world decision-making of grocery shoppers — designed to inspire teams, inform strategy, and drive smarter business outcomes.

Why a Shopper Field Trip?

Your shoppers don’t live in spreadsheets — so why should your strategy? The most successful grocery retail and CPG teams are the ones who see what their shoppers see, walk where they walk, and learn from what they actually do — not just what a chart says they might do.

That’s exactly what we do together on a Shopper Field Trip™. We go straight to the source — the stores, the aisles, and even the homes of your target consumers — to uncover powerful behavioral insights that drive better brand, category, and merchandising decisions.

What to Expect:

A Fully Customized Consumer Learning Experience

Led by Lisa Mabe, each field trip is custom-designed to match your team’s goals and time. You’ll gain powerful firsthand insights through:

In-store observations – Explore how your category and products actually show up on shelf.
Live shop-along interviews – Watch real shoppers in action and hear their thought process in the moment.
Optional in-home ethnographies – Go deeper to understand how your product fits into everyday life after the point of purchase.
Team debrief session – Wrap up with an energizing, facilitated off-site discussion to turn your insights into action.

Whether you're planning a half-day learning session, a full-day immersion, or something in between, you’ll walk away with real-world knowledge your team can immediately apply.

When to Book a Field Trip:

Perfect for teams who want to break away from screens and get closer to the customer.

✅ Remote teams meeting in-person quarterly
✅ Leadership off-sites or board meetings
✅ Shopper marketing, category planning & innovation workshops
✅ Brand or retail strategy resets
✅ Prepping for line reviews, retail pitches, or product development
✅ Layering qualitative insight onto existing quantitative data
✅ New hire onboarding and team training

Meet Your Guide: Lisa Mabe, Founder of Green Purse

With over 15 years of experience conducting consumer and market research across the world, Lisa is a trusted advisor to global CPG and grocery retail brands. She’s a frequent media contributor on consumer behavior trends and has spoken at major industry events around the world, from New York and Sydney to Dubai and Kuala Lumpur. Lisa brings sharp strategic insight, infectious curiosity, and a passion for bringing data to life in a fun, memorable and impfactful way.