Shopper Field Trip
Real-World Consumer Insight Experiences to Understand How Shoppers Think, Behave and Buy
Step Out of the Office & Into the Aisle. Transform the Way You See Your Shopper.
Changing your environment changes your perspective, that’s why we take brands sold at retail and retailers themselves out of the office and into the shopping aisles.
Ask yourself: If you could ask your target consumers anything, what would you want to learn? Any ideas you’d like to test on real shoppers? Are their new-to-you consumer segments you're curious about? What untapped data might already be at your fingertips—waiting to be brought to life in a way that shows how it plays out in the real world with shoppers?
We’re pleased to introduce Green Purse’s new Shopper Field Trip — an immersive, in-person consumer insight experience led by Lisa Mabe, Founder of Green Purse and a globally recognized expert in shopper behavior. This is not your average store tour or consumer research. It's a deep, strategic dive into the real-world decision-making of grocery shoppers — designed to inspire teams, inform strategy, and drive smarter business outcomes.
Why a Shopper Field Trip?
Your shoppers don’t live in spreadsheets and reports — so why should your strategy? The most successful grocery retail and CPG teams are the ones who see what their shoppers see, walk where they walk, and learn from what they actually do — not just what a chart says they might do.
That’s exactly what we do together on a Shopper Field Trip. We go straight to the source — the stores, the aisles, and even the homes of your target consumers — to uncover powerful behavioral insights that drive better brand, category, and merchandising decisions.
What to Expect:
A Fully Customized Consumer Learning Experience
Led by Lisa Mabe, each field trip is custom-designed to match your team’s goals and time. You’ll gain powerful firsthand insights through:
In-store observations – Explore how your category and products actually show up on shelf.
Live shop-along interviews – Watch real shoppers in action and hear their thought process in the moment.
Optional in-home ethnographies – Go deeper to understand how your product fits into everyday life after the point of purchase.
Team debrief session – Wrap up with an energizing, facilitated off-site discussion to turn your insights into action.
Whether you're planning a half-day learning session, a full-day immersion, or something in between, you’ll walk away with real-world knowledge your team can immediately apply.
What You’ll Learn:
Every Shopper Field Trip is designed to uncover insights you can’t get from a report alone. You and your team will see, hear, and feel how shoppers truly connect with your category. Expect to learn:
What influences purchase decisions on the grocery aisles & in your product category.
What catches their eye - which packaging, claims, and promotions get their attention, how to better stand out and what things peak their curiosity.
How different consumer segments think, behave, and buy — plus how they use and share your products once they’re home.
Perceptions of price and value — what feels worth it, what feels overpriced, and the trade-offs shoppers make.
How shoppers interact with retailers — and how your brand can partner with them to better reach their shoppers and drive sales.
Unmet needs and white space opportunities — insights that spark innovation, new formats, or sharper positioning.
When to Book a Field Trip:
Field Trips are ideal anytime your team needs to get closer to the customer—whether it’s a quarterly in-person, leadership off-site, or strategy reset. Many clients schedule them a few times a year around major planning meetings to ground decisions in real shopper insight. They also pair well with trade shows, giving teams a chance to explore the local market while they’re already on the road. Field Trips are equally useful for prepping for line reviews, fueling innovation workshops, layering insight onto existing data, or onboarding new hires.
Meet Your Guide
Lisa Mabe, Founder of Green Purse
With over 15 years of experience conducting consumer and market research across the world, Lisa is a trusted advisor to global CPG and grocery retail brands. She’s a frequent media contributor on consumer behavior trends and has spoken at major industry events around the world, from New York and Sydney to Dubai and Kuala Lumpur. Lisa brings sharp strategic insight, infectious curiosity, and a passion for bringing data to life in a fun, memorable and impactful way.
Testimonials
Ready to Bring Your Shopper Strategy to Life?
We’re now booking for Q4 2025 and Q1 2026. Although most of our field trips cater to groups of 5–20 participants, we’re equipped to accommodate teams of any size. Let’s customize the right experience for your team.
📍 Available nationwide in the USA. 👉 Contact us to inquire about booking your field trip.