Marketing to Women

Helping brands connect with the most powerful consumers in the world — women.

Home has never been more important.

As more women spend time in and invest in their homes — creating, entertaining, and nesting — they’re shaping what modern comfort looks and feels like. Today’s home is not just where life happens; it’s a reflection of personal values, emotional wellbeing, and daily rituals of care. At Green Purse, we help household, lifestyle, and food brands build meaningful visibility and connection with the women shaping this new home-centered world. We specialize in reaching women where they discover, shop, and share — online, in stores, and through the voices they trust most. How could your brand better create visibility and connection with women?

Cozy indoor scene with a knitted blanket, a warm drink, candles, a book, and a window with natural light.

Leverage the Power of the Purse

Women control the majority of household spending — yet many brands still struggle to connect with them in ways that truly drive influence and sales. At Green Purse, we help brands harness the power of the purse by reaching women where they discover, decide, and buy. Our approach blends consumer insight with execution, ensuring your brand shows up meaningfully — not just visibly. If your brand isn’t visible in the spaces where women are paying attention — in media, in their social feeds, or in retail — you’re missing the moment!

A variety of Australian-inspired foods, including avocado toast topped with herbs and pumpkin seeds on a pink plate, grilled lamb and vegetable skewers with cherry tomatoes and vegetables on a black tray, a small bowl of creamy sauce, three mushroom meat pies on a wooden board, and ingredients like Worcestershire sauce, tomato paste, and beef stock in cartons and bottles, all arranged on a light surface with a green and white towel and a small plant in the background.

Editorial Placements

Securing coverage in top-tier lifestyle media like Woman’s Day, Better Homes & Gardens, The Kitchn, and Real Simple.

A woman shopping in a grocery store, examining dairy products on the shelf, with a shopping cart filled with various items.

Shopper Marketing

Partnering with key retailers to translate your story in-store and online, through impactful displays, content, & seasonal shopper marketing campaigns.

Person taking a photo of a pink vase with flowers on a light blue background surrounded by social media reaction icons, a green bow, a glass, candles, and decorative plates.

Social Storytelling

Creating content series and collaborating with trusted creators to showcase your products and reach the right women authentically.

Meet the Marketing to Women Expert

Founded by Lisa Mabe, Green Purse helps brands connect with the women shaping today’s home- and lifestyle-centered world. With nearly two decades of experience studying how and why women shop, Lisa combines consumer insights, retail strategy, and marketing expertise to move beyond data and truly understand the human side of shopping.

For nearly 20 years, Lisa has helped leading brands — including Nestlé, Bissell Homecare Inc., Abbott Nutrition, and Sara Lee — reach women with campaigns that resonate, influence, and drive purchase. She specializes in editorial placements, shopper marketing, and creating visibility where women discover, shop, and share.

Lisa is frequently invited to deliver keynotes, workshops, and corporate training on shopper psychology, retail trends, and marketing innovation, helping teams craft strategies that meaningfully engage female consumers.

Discover Lisa’s background →