Member/Partner Relations

Trade organizations and integrity programs work with Green Purse as an extension of their internal team to focus on managing member (or partner) relations. Green Purse supports its trade organization and integrity program clients by working with them as an extension of their internal teams. Below are some of the many ways Green Purse supports its trade organizations and integrity program clients.

How we support trade organizations with member communications:

• Managing all member-facing communications, such as a monthly member newsletter

• Maintaining & creating new content for member portal (resources like new consumer data, visual assets & storytelling tools)

• Planning & moderating monthly virtual calls

• Planning & moderating thought leadership & training webinars

• Planning member meetups an industry trade shows

• Events - plan & execute in person member events

• Video storytelling - highlighting success story by bringing them to life on video (B2B & B2C)

• Market & consumer insights - curate third-party sources of research & create primary industry research to share with members

• Media relations - pitching & placing earned media, like articles in major newspapers or magazines

• Thought leadership visibility - pitching experts to speak at influential industry events.

• Bespoke communications with individual members/partners.

• Retailer relationships - building relationships and cooperation with retailers to showcase the trade organization or eco-label’s mission/label to its shoppers.

Work with Green Purse

Contact us to discuss what outcomes you’re looking to achieve and how we can help.