Research

u.s. market & consumer research

You don’t really know your consumers until you shop with them. We're constantly keeping a pulse on how American consumers think, behave and buy. We are best known for our in-person qualitative research — “shop-alongs,” however we offer a variety of ways to get to know your consumers, inside stores and in their homes. Although much of our research work focuses on American consumers, we shop-along with consumers all over the world, including Australia, Japan, and the United Arab Emirates. Our research capabilities include:

Consumer Research

• Workshops

• Shop-Along Research

• In-Home Ethnography

• Focus Groups

• Surveys

Market Research

• USA Market Immersion Program (our most popular project for exporters from outside the USA.)

• Shelf Audits (in categories such as meat, snacks, baby food, pet products, wine, and honey.)

• Field Research — In-person store visits to check on products, competition and/or educate store staff.

• Mystery Shopper Store Visits

• Go To Market USA Workshops

• USA Grocery Retail Tour

Contact us to learn how to start your next research project with Green Purse.