Marketing Specialty & Natural Products
American Shoppers are Looking for The World’s Best
American shoppers want the world’s best.
Today’s natural shoppers are redefining how they explore wellness, beauty, cleaning and other specialty and premium CPG products—seeking experiences that feel authentic, values-aligned, and story-driven. Our research with high-value, trend-savvy, sustainability-minded shoppers shows they engage most deeply with brands through distinctive touch points that spark curiosity and build lasting connections.
At Green Purse, we help specialty and natural brands create those moments through editorial storytelling, shopper marketing that meets consumers at the shelf in stores, and immersive events that bring your brand to life. These insights shape our Recipe for Success—a strategic framework we review in our webinar below and tailor for brands around the world. Want to discover the touch points that will make your brand unforgettable to natural shoppers in the USA?
Educational Webinar: Connecting Your Brand to Natural Shoppers
Join Lisa Mabe for a one-hour virtual briefing on the trends shaping the U.S. natural and specialty products marketplace—clean ingredients, global inspiration, elevated wellness, and the stories today’s affluent consumers are drawn to.
You’ll get a fast, insightful pulse on the American retail landscape and what makes international specialty brands stand out, plus real examples of how others are gaining visibility, credibility, and traction with U.S. shoppers. Perfect for global beauty, wellness, skincare, and specialty CPG teams exploring or expanding in the U.S. market.
Work with Green Purse on:
Editorial Placements
Securing coverage in top-tier lifestyle media like The Today Show, Cosmopolitan, Real Simple, Woman’s Day and Travel + Leisure.
Shopper Marketing
Partnering with key retailers to translate your story in-store and online, through impactful displays, content, & seasonal marketing campaigns.
Influential Events
Bringing your natural brand and products to life at influential events where your target audiences, natural & specialty shoppers, will be.
Meet the Shopper Marketing Expert
For nearly 20 years, Lisa has helped leading specialty food and beverage brands — including Saffron Road, Artisanal Premium Cheese and others — reach American foodies with campaigns that resonate, influence, and drive purchase. She specializes in editorial placements, retail shopper marketing, and events that create visibility where foodies discover, shop, and share.
Lisa is frequently invited to deliver keynotes, workshops, and corporate training on shopper psychology, retail trends, and marketing innovation, helping teams craft strategies that meaningfully engage American consumers.
Ready to influence American shoppers?
If you’re ready to reach specialty and natural shoppers in the USA —let’s talk. Green Purse helps specialty and natural brands from around the world tap into the influence of America’s most passionate specialty & natural product lovers by reaching them where they explore, try, and buy.