Seasonal & Holiday Marketing Campaigns

Public relations Campaigns To leverage key selling seasons

Ideal for brands, promotion boards, or retailers in the USA

Photo source: Flourish Flower Farm

What season or holiday does your brand focus on most? Is there a particular time of year when your products are most relevant in the lives of consumers? For example, if your brand is in the meat industry, perhaps summer grilling season is the time of year your brand tries to own. Or if you’re representing a wine brand, perhaps you try to own special occasions and holidays.

We base a lot of our consumer marketing and public relations programs on the seasons and major holidays, as each of them bring unique purchase opportunities. We work with brands in the natural products industry to create seasonal and holiday-focused campaigns promoting natural products, like food and beverages.

Green Purse PR’s holidays campaigns are product-centric and result in beautiful storytelling and media coverage, reaching millions of American consumers with a call to action to purchase your products. Our ideal ‘recipe’ for holiday marketing can include some of the following:

  • Media pitch for earned editorial coverage in top-tier, national and/or local consumer media outlets (TV morning shows, newspapers, blogs, & magazines) such as The Today Show, Well + Good and Real Simple Magazine.

  • New seasonal or holiday-centric visual content (photography & videography + recipes) to fuel the campaign.

  • Virtual desk side media tour for your company expert.

  • TV media tour in one or several American cities.

  • Seasonal or holiday-themed content & messages for your social media & digital communications.

2023 Seasonal & Holiday Marketing Schedule

Here is our current 2023 schedule for our seasonal marketing & PR campaigns for Earth-friendly products like meat, wine, home goods and wellness products. Holidays and seasons we tend to focus most on include cozy season (winter,) Spring, Earth Day / Earth Month (April), Summer grilling season and Christmas for holiday gift season. Most campaigns are focused on short-lead media, but ideally we like to have a two-month lead time so there is time to produce any new content, if needed.

EARTH MONTH — MARCH + APRIL 2023

Focus on: Products that are Earth-friendly and applicable for spring season.

Deadline to participate - past

SPRING entertaining — April + May 2023

Focus on: Foods & drinks ideal for the major religious holidays (Easter, Passover & Ramadan,) picnic season, or exploring the outdoors.

Deadline to participate - past

SUMMER GRILLING — June + July 2023

Focus on: Food & drink products ideal for cooking on the grill or entertaining outdoors.

Deadline to participate - April 15

COZY SEASON — November + December 2023

Focus on: Products consumers use at home during winter to stay cozy & happy.

Deadline to participate: September 15

For details, such as fees and examples from our previous seasonal campaigns, contact Lisa Mabe here.