Shopper Behavior Expertise
Consumer Insights & Retail Trends
Understanding Why Shoppers Buy — and What That Means for You
At Green Purse, we help companies understand why shoppers buy — and what drives their decisions in-store and online. As experts in shopper behavior, consumer insights, and retail marketing, we study how people discover, evaluate, and choose products across grocery retail, food, beverage, and consumer goods categories.
Through qualitative research, immersive field experiences, and hands-on workshops, we help brands and retailers uncover the motivations behind purchasing decisions — translating those findings into actionable strategies for growth. Our work is built on the belief that every purchase tells a story. Behind each shopper’s choice are subtle cues — emotional, cultural, and environmental — that, when understood, can create stronger connections between brands and the people they serve.
The Buy-ologist Behind Our Work
Founded by Lisa Mabe, an internationally recognized shopper behavior expert and consumer insights speaker, Green Purse brings nearly two decades of experience studying how and why consumers shop. Lisa’s expertise bridges marketing strategy, retail research, and behavioral insights — helping teams move beyond data to truly understand the human side of shopping.
Her work has guided organizations across the CPG, food, beverage, agriculture, and grocery retail industries, equipping them to better engage and convert modern shoppers. Lisa is frequently invited to deliver keynotes, workshops, and corporate training sessions on shopper psychology, retail trends, and marketing innovation for conferences, leadership offsites, and employee learning days.
Voice of the Shopper
An in-depth exploration of what real consumers think, feel, and decide when it comes to your category. This research-driven presentation helps teams see the shopper perspective more clearly and use those insights to guide marketing, product, and retail decisions.
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Shopper Field Trip
Experiential learning sessions that take teams out of the boardroom and into the real world. Observe shoppers, retail merchandising, and category dynamics up close — a powerful way to align teams and inspire new thinking.
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Shopper Research
Custom qualitative and ethnographic studies designed to uncover motivators, barriers, and behaviors in your category — from how products are discovered to what drives brand loyalty and repeat purchase.
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Ready to Bring Your Shopper Strategy to Life?
In a world overflowing with data, human understanding is what often sets winning companies apart. Green Purse helps leadership teams, brand managers, and marketers think and act more like the people they’re trying to reach.
Whether you’re developing a new marketing strategy, training your retail teams, or seeking a keynote speaker on consumer behavior and market trends, Green Purse delivers insights that inspire smarter business decisions — and deeper shopper connections.