Marketing Specialty Food & Beverage
America’s Foodies are Looking for The World’s Best
American Foodies Are Searching for the World’s Finest Flavors.
As more Americans explore, taste, and celebrate global flavors, they’re shaping what it means to be a modern foodie. Today’s food choices are not just about nourishment—they reflect personal values, curiosity, and daily rituals of pleasure and discovery. At Green Purse, we help specialty food and beverage brands build meaningful visibility and connection with the consumers shaping this foodie-driven world. We specialize in reaching food and drink lovers where they discover, shop, and share—online, in stores, and through the voices they trust most. How could your brand better create visibility and connection with America’s foodies?
Leverage the Power of Foodies
Foodies drive a growing share of the specialty food and beverage market — yet many brands still struggle to connect with them in ways that truly inspire discovery and purchase. At Green Purse, we help brands tap into the influence of America’s passionate food lovers by reaching them where they explore, taste, and buy. Our approach blends consumer insight with execution, ensuring your brand shows up meaningfully — not just visibly. If your brand isn’t present in the spaces where foodies are paying attention — in media, on social feeds, or in stores — you’re missing the moment!
Editorial Placements
Securing coverage in top-tier lifestyle media like Food & Wine, Bon Appétit, Real Simple, The Kitchn, and Travel + Leisure.
Shopper Marketing
Partnering with key retailers to translate your story in-store and online, through impactful displays, content, & seasonal marketing campaigns.
Influential Events
Bringing your specialty food or beverage brand to life at influential events where your target foodie audiences will be.
Social Storytelling
Creating content series and collaborating with trusted creators to showcase your products and reach the right foodies authentically.
We specialize in premium food & drink for affluent consumers
Green Purse works with specialty food and beverage brands—both international and American—bringing their unique stories to life to gain the market visibility they deserve, strengthen brand reputation, and drive sales. Leveraging decades of experience in food and beverage marketing, we deliver results across top-tier publications like Bon Appétit, shopper marketing campaigns at leading retailers, trade shows such as the Summer Fancy Food Show, and influential events like the Food & Wine Classic in Aspen. By connecting your brand with the foodies who discover, shop, and share with passion, we help ensure your products are not only seen but celebrated in the marketplace.
Meet the Marketing to Foodies Expert
For nearly 20 years, Lisa has helped leading specialty food and beverage brands — including Saffron Road, Artisanal Premium Cheese and others — reach American foodies with campaigns that resonate, influence, and drive purchase. She specializes in editorial placements, retail shopper marketing, and events that create visibility where foodies discover, shop, and share.
Lisa is frequently invited to deliver keynotes, workshops, and corporate training on shopper psychology, retail trends, and marketing innovation, helping teams craft strategies that meaningfully engage American consumers.
“Discerning American consumers are on a quest for the world’s finest—Champagne from France, olives from Greece, pasta from Italy, wine from California. They want elevated, authentic, high-quality products—and they love discovering them in fun, engaging environments like foodie events, festivals, or their favorite grocery stores.”
- Lisa Mabe, Founder of Green Purse
Ready to get your premium products in the carts of more American foodies?
If you’re ready to reach food lovers —through editorial storytelling, influential events and shopper marketing —let’s talk.