IMMERSIVE MARKET VISIT PROGRAM

Market Research Trips FOR Food & Beverage BRANDS, TRADE ORGanizations & eco-labels

You don’t know a consumer until you shop with them. Reading research reports is boring, but experiencing it first-hand, in person here in the USA with Green Purse is fun, valuable and stays with you a lot longer.

We coordinate and lead immersive-style market visit programs in the USA, a research experience focused on both trade and consumer insights. Our market visits are designed to facilitate in-market learning for companies looking to keep a pulse on shopper behavior.

Each program is customized, but typically includes a visit to one or two key markets within the USA. During our 1 - 3 day programs, we travel with our clients to conduct:

  • Store visits to observe current products on offer in your category, trends, merchandising, challenges & opportunities.

  • Informational interviews with trade & buyers (local market experts & buyers with grocery retail outlets)

  • Shopper research in the form of in-store shop-alongs, shopper interviews, in-home ethnographies, and/or focus groups.

All market visit programs are conducted by Green Purse PR’s Founder & CEO, Lisa Mabe, who is extremely knowledgable about each market we conduct visit programs in. During the journey we tend to pack your schedule full of valuable experiences, but also leave a little time for fun.

Want to learn more about Green Purse PR's Immersive Market Visit Programs? Contact us and we’ll talk through what a custom project could look like for you and your company.

Behind-the-scenes of Green Purse’s immersion programs

Below are some photo scenes from immersive visit programs Green Purse has conducted.

Touring supermarkets to see what products are on shelves and meeting buyers.

Shop-alongs with shoppers in stores to understand how they think, behave and buy in your product category.

Shop-alongs to see what products get into shoppers’ carts/trolleys.

A view of a shopper’s cart/trolley. We recruit exactly the type of consumer you’re looking to attract.

Inside a consumer’s home opening up the pantry, refrigerator and freezer to see what products make it into their homes and how they use those products in their daily life.

In-home shopper ethnography

Lisa Mabe

Read Lisa Mabe’s bio here to get to know our CEO who conducts all of the immersive research. Lisa is a sought after expert in understanding consumer behavior, with expertise in natural, organic and higher attribute consumer packaged goods products, like meat, honey and wine.