Voice of the Grocery Shopper

Your Shopper Insight Experience — Brought to Life

Shoppers change. Tastes shift. Expectations rise.

Voice of the Grocery Shopper gives your team a fresh, real-time view of how your customers shop and decide, helping you kick off 2026 with actionable insights that empower your team and drive results.

Inquire About Voice of the Grocery Shopper
A man giving a presentation on a stage in a large indoor space with a high ceiling, showing a slide with various restaurant and booking app screens, while an audience watches.

Our Voice of the Grocery Shopper seminar gives your team a 1–2 hour, data-backed session that covers:

  • Key trends in U.S. consumer behavior

  • How shoppers discover, navigate, and decide in stores

  • What’s working on retail shelves now — real examples and insights

  • Drivers of purchase, emotions, and shopper motivations.

Person holding a shopping cart filled with flowers, bananas, and packaged goods.
A woman shopping for fresh greens at a grocery store, reaching for leafy vegetables on a refrigerated shelf in the produce section.

Optional Add-Ons:

  • In-store shop-alongs with your shoppers

  • On-site consumer panels

  • Short in-home interviews to capture habits and context

    Each seminar is customizable to your category, business goals, or specific questions your team wants to explore.

Meet Your Presenter

Woman giving a presentation at a conference, with a slide displaying her name Lisa Mabe, CEO of Green Purse PR, and the topic of connecting with the Mission-Minded Shopper, at Natural Products Expo West. Audience seated in front.

Lisa Mabe, Shopper Behavior Expert

With over 18 years of experience conducting consumer and market research across the world, Lisa is a trusted advisor to global brands and retailers. She’s a frequent media contributor on consumer behavior trends and has spoken at major industry events around the world, from New York and Sydney to Dubai and Kuala Lumpur. Lisa brings sharp strategic insight, infectious curiosity, and a passion for bringing data to life in a fun, memorable and impactful way.

Discover Lisa’s background →

See Your Store Through Shoppers’ Eyes

Contact Green Purse

Grocery Retailers — Understand how customers navigate your store, what catches attention, what gets ignored, and how layout, merchandising, and messaging influence choices.