Voice of the Shopper
An annual study of how your consumers shop in your product category
Your Annual Consumer Pulse—Brought to Life
Shoppers change. Tastes shift. Expectations rise.
Voice of the Shopper is Green Purse’s signature annual project designed to give your brand, promotion board, or retail team a yearly pulse check on the people who matter most: your consumers.
We’re pleased to introduce Green Purse’s Voice of the Shopper — an annual, custom consumer insight experience led by Lisa Mabe, Founder of Green Purse and a globally recognized expert in shopper behavior. This is not your typical market research report. It’s an immersive, strategic look at how real consumers shop—both in-store and online—designed to bring insights to life, inspire teams, inform strategy, and drive smarter business outcomes.
What we deliver each year:
✔️ Custom Consumer Research – A fresh, annual look at shopper attitudes and behavior, tailored to your goals
✔️ Qualitative Depth + Quantitative Rigor – We build on any existing data with shopper interviews, in-home ethnographies, and shop-alongs in stores
✔️ Video & Storytelling – Bring consumers’ voices to life with compelling video interviews and real-world shopping footage
✔️ Interactive Presentation – From engaging visuals to live focus groups on stage, we make sure your team hears the shopper’s perspective firsthand
Why it Matters:
An annual shopper check-in keeps you ahead of shifting trends and changing expectations. With Voice of the Shopper, you don’t just read the data—you experience it. Your team walks away with:
A deeper understanding of what drives purchases today
Early signals of new trends and opportunities
Actionable guidance for marketing, product development, and retail strategy.
Ideal For:
Food & Beverage Brands – Validate strategy with a yearly consumer temperature check
Promotion Boards & Producer Groups – Deliver member value with fresh, research-backed shopper insights
Retailers – See how customers navigate stores and online channels year over year
Meet Your Presenter
Lisa Mabe, Shopper Behavior Expert
With over 15 years of experience conducting consumer and market research across the world, Lisa is a trusted advisor to global CPG and grocery retail brands. She’s a frequent media contributor on consumer behavior trends and has spoken at major industry events around the world, from New York and Sydney to Dubai and Kuala Lumpur. Lisa brings sharp strategic insight, infectious curiosity, and a passion for bringing data to life in a fun, memorable and impactful way.
Ready to Make Your Shopper the Star of Your Next Annual Meeting?
Let Green Purse build a custom annual report and live presentation that puts your consumers center stage and sparks meaningful action. Let’s talk.