New Moms

Supermarket News: 4 Ways for Natural Retailers to Attract New Moms

Supermarket News just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering tips on how retailers can better accommodate new moms' desire to shop for healthier products.

Read the entire article on SupermarketNews.com here: http://bit.ly/1k7tpXk

New Hope 360: 4 Ways for Natural Retailers to Attract New Moms

NewHope360.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering tips on how natural retailers can better accommodate new moms' desire to shop for healthier products.

MediaPost.com: New Moms More Inclined to Shop Healthy

MediaPost.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about first-time moms' tendency to shop healthy, and in many cases, convert to natural and organic products.

Read the entire article on MediaPost.com here.

Just Announced: Lisa Speaking at Healthy Retail Conference & Expo

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.

Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort. 

You Had Me At Organic -- New Moms Driving Demand for Healthy, Organic Products

You Had Me At Organic -- New Moms Driving Demand for Healthy, Organic Products

First time mothers represent a window of opportunity for brands. If brands can reach new moms on the cusp of a new life stage (preferably while they are still pregnant) they could potentially keep them as loyal consumers for a long time to come. 

3 Ways Retailers Can Win With New Moms Online

I recently struck up a conversation one morning with fellow first-time mom while browsing fresh produce at a local specialty grocer. Both of us were closely examining the shop's organic sweet potatoes, looking for the very best ones. She offered me a tip she had recently learned -- that this grocer did not mind if you open up the pre-bagged potatoes and make your selection from there. We then realized we both had babies around the same age, and began exchanging ideas around home-made first solid food for babies.