Comforts of Home | Understanding Consumer Needs this Fall & Winter

Know your audience, through research, to effectively connect with them this fall & winter amid the pandemic

We base a lot of our consumer marketing on the seasons as each of them bring unique purchase opportunities. Both, the fall and winter seasons, plus all the holidays toward the end of the year, are usually ripe with consumer spending activities for marketers to leverage, but since we’ll still be in pandemic mode, marketers will have to think differently about how to connect effectively with their consumers. This starts with first understanding your audience and how their lives will be very different this year. In order to identify just how different, and what the marketing implications are for you, research must be involved.

Conducting Virtual Shopper Research Now

We are offering virtual consumer research ahead of the fall and winter seasons to get an idea of how consumers will behave and buy, whilst staying indoors more and mostly at home. What we learn from this research will impact everything we do in the next few months for our PR clients -- what imagery we need to create, what messaging, and how we deliver that message. No doubt, as cooler weather starts to roll in and we head indoors, everything will be about staying cozy, entertained and well at home.

What will your consumers expect of your brand this fall & winter?

How will your brand show consumers how to use your products to embrace comfort at home during the next few months? Work with us to conduct virtual shopper research now to get the insights you need to craft the best marketing messaging and imagery to resonate with them. Contact us below to learn more about our research.

Let's Conduct Research

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR