Unveiling the Shopping Mindset: A Deep Dive into Grocery Purchases

why GROCERY Products #GetInHerCart

Your team can join us for Immersive Market Research in 2024

Becoming a consumer-led company starts with research. Join us in American cities and towns like Asheville, Boulder and Dallas during 2024 as we conduct our Immersive Market Visit Programs with food and beverage brands, trade organizations, labeling programs and promotion boards. We typically host a brand's leadership team for a one to three day long program, including in-person shop-along consumer interviews inside stores, in-home ethnographies, store visits and informational interviews with retail buyers.

Consumers’ perceptions and behaviors are constantly shifting on topics such as climate change, what classifies as good-quality and prices.

Come along with us as we dip deeper into consumers’ lifestyles by shopping-along with them inside stores and exploring their home environment to paint an authentic picture of how consumers think, behave and buy.

Work with Green Purse to leverage our expertise in market and consumer research and chart a path to make more consumer-led business decisions for your company. Contact Lisa for a sample itinerary based on other immersion programs we’ve created for other clients.

Lisa Mabe

CEO & Buy-ologist, Green Purse