The photos you need now for social media | path to purchase imagery

THE PHOTOS YOU NEED NOW FOR SOCIAL MEDIA | PATH TO PURCHASE IMAGERY

We recently wrapped up a fun photo shoot for Green Purse PR's client, Global Animal Partnership, one of the largest animal welfare certification labelling programs in North America. The photography brings to life a female shopper's path to purchase inside a grocery retail environment. Path to purchase visuals are one of the most useful types of imagery for an effective social communications program.

Path to purchase imagery is helpful for consumers as it shows them exactly what to look for in the store environment. This is especially useful with products, like meat, that may not always be packaged and easy to spot, unless you know what you’re looking for.

See some of the photos below:

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

 Photo source: Global Animal Partnership

Photo source: Global Animal Partnership

Green Purse PR plans and creates ‘path to purchase’ photography and video content designed to fuel our clients’ digital and social communications and make it easier for shoppers to envision themselves purchasing your products. Click here to learn more about this service and contact us if you’re keen to learn more.