Turning Shopper Insights into Market Growth
For Global Agriculture, Food & Beverage
About Green Purse
Our work uncovers deep consumer insights and grows market visibility.
Founded in 2010 in Washington, DC, Green Purse is a boutique communications & marketing consultancy. Specializing in agriculture, food and beverage, we help companies understand consumers and grow their public presence through media coverage, expert visibility and events. At Green Purse, we treat every client’s company as if it were our own, with a deep commitment to elevating reputations, amplifying visibility, and driving measurable results. With nearly two decades of experience, we have earned a reputation as a trusted partner, passionate about crafting narratives that truly resonate. Read more about Green Purse here.
How well do you know your shoppers?
Our signature consumer insights services—Shopper Field Trips and Voice of the Shopper—deliver unmatched understanding of consumer behavior and retail trends.
Our Services
Public Relations
Growing market visibility through editorial coverage, expert visibility & influential events.
Consumer Research
Deepening consumer insights through shop-alongs & in-home ethnography.
Retail Marketing
Cultivating education and driving sales by collaborating with your retail partners on shopper marketing.
Consulting
Brainstorming sessions to explore fresh ideas for storytelling, PR and reaching shoppers at retail.
Why We Do This Work
Green Purse believes the most powerful stories start at the source—the people, places, and processes behind the products we enjoy every day. Whether it’s food grown on family farms, beverages crafted with heritage and expertise, or large-scale brands reaching millions of households, origin stories shape how we connect with what we consume. Our work is rooted in a deep understanding of agriculture, food, and beverage—combined with a passion for uncovering the unique qualities that make each brand’s journey worth sharing. From iconic products that define entire categories to niche offerings with distinct provenance, we help companies of all sizes bring their stories to life in ways that connect, inspire, and endure.
Get to know Green Purse Founder, Lisa Mabe
Lisa Mabe is a sought-after speaker and strategist with deep expertise in global agriculture, specialty food, and natural products. Drawing on nearly two decades of experience studying consumer behavior across cultures, she helps brands understand what drives today’s values-based shoppers — and how to win in the complex American marketplace. Through Green Purse, Lisa works with companies worldwide to understand shoppers and storytelling that builds trust, loyalty, and growth.
What would you like to ask your consumers?
If you could ask your target consumers anything, what would you want to learn? What ideas could you test on real shoppers? Are there new segments you haven’t explored, or untapped data just waiting to reveal its story? Ready to uncover the answers? Book a conversation with us →
Contact us. Let’s see where it can grow!
To request an introduction call, fill out the contact form here.