Lisa Mabe | Founder & CEO
Communications Expert | Buy-ologist | Thought Leader
Green Purse PR was founded in early 2010 by American communications expert and buy-ologist, Lisa Mabe, and is located in Washington, DC. Lisa is a recognized leader in the CPG, specialty food and natural products industries, and has over 17 years experience leading marketing communications, public relations and research programs for leading companies around the world.
Some of Lisa's clients at Green Purse PR have included: Land to Market, Savory Institute, Saffron Road, KeHE Distributors, Saffron Road, Meat & Livestock Australia, OBE Organic Beef, Atkins Ranch Lamb, New Hope Network, TK Natural Lamb, Global Animal Partnership, Artisanal Premium Cheese, JicaChips, and Edible Arrangements International, among many others. Through Lisa’s work with clients, she has also supported brands such as Whole Foods Market, Applegate (Hormel,) EPIC Provisions, UGG (Deckers Brands,) Serenity Kids, Beef + Lamb New Zealand, and Alexandre Family Farm.
Lisa works to translate the voice of the consumer into tangible insights that scale for her clients. Lisa leads and conducts several custom, qualitative research projects throughout the year, and also supports a small group of long-term retainer clients, working as an extension of their internal teams to either lead their communications programs or service a specific part of it. A recognized industry thought leader, Lisa regularly speaks at industry events around the world, and is frequently quoted in business media. A natural presenter, Lisa supports brands in the form of consumer insights workshops and is also a sought after moderator and host for leading events in Washington, DC.
Prior to founding her own consultancy, Lisa worked with two leading communications agencies, Mullen Lowe U.S. (in the marketing to women practice) and BCW - Burson Cohn & Wolfe (previously called Burson-Marsteller,) in their digital communications practice.
When not driving client initiatives, Lisa enjoys spending time with her family, traveling, collecting pretty views in nature and bringing her yard to life with flowers, vegetables and wildlife habitats.
Connect with Lisa via LinkedIn.
Industry Expertise: Natural & organic products, specialty foods, grocery retail, meats, regenerative agriculture & consumer packaged goods. Special focus on meat, wine, honey and other premium agrifood products.
Consumer Expertise: Marketing to women, moms & parents, natural & organic, faith-based (Muslim/Halal,) values-based, luxury and environmentally-conscious consumers.
Retailer Expertise: Targeting shoppers of grocery retailers, like Whole Foods Market, and fashion retailers, like Nordstrom.
Awards & Recognition: Advertising Research Foundation's David Ogilvy Award for digital media campaign targeting Muslim consumers with Saffron Road and Whole Foods Market. Worked on the USA’s first shopper marketing campaign targeting American Muslim consumers & the first fashion retail display promoting regenerative agriculture (Ugg brand by Deckers via Land to Market.)