Consumer Research

#GetInHerCart Workbook: Understand your Consumers

#GetInHerCart Workbook

How well do you know your consumers? Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.

DOWNLOAD our new #GetInHerCart Workbook designed to help you take the first steps to get to know your consumers. Enter your email address below for instant access.

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Guide to Winning with Whole Foods Market Shoppers

Guide to Winning with Whole Foods Market Shoppers

Publish date | September 2017

You don’t really know a shopper until you’ve shopped with them. That’s one of the premises that makes Green Purse PR unique and why shopper research is fundamental to all the work we do. Being successful at any retailer starts with understanding the shopper – knowing how they learn about products, how your products are likely to fit into their lifestyle and how to better serve their needs in order to create and maintain a connection (or relationship, if you’re lucky) with those shoppers.

Given Whole Foods Market was acquired by Amazon, stores and their shoppers are experiencing some changes. In an effort to serve the needs of our clients whose products are sold at WFM, we conducted our own research on female WFM shoppers in the USA. Our research sought to identify how WFM shoppers currently think, behave, buy and share, and what that means for brands with products are sold on their shelves across America.

Our guide, Winning with Whole Foods Market Shoppers, was created specifically for brands whose products are already sold at WFM, or for companies intending to get their products onto the shelves of WFM, and want to ensure they understand the shopper before launching.

guide to winning with whole foods market shoppers green purse pr

Here's exactly what our guide contains:

  • Nine sections, such as: what makes WFM shoppers unique, what she loves about WFM, how she researches products, what stands out to her at the retail shelf, how she perceives the new WFM + Amazon marriage, shopper touch points and recommendations to get to know your shoppers.

  • Overview of WFM’s shopper communications, such as The Whole Story Blog.

  • Media outlet list containing the top 26 media outlets and blogs that WFM shoppers tell us they read or follow.

  • List of the top 35 blogs WFM shoppers tell us they follow on social media.

  • Direct quotes from WFM shoppers.

  • Recommendations to put your new knowledge to use and apply it to the WFM shoppers who already buy (or are likely to buy) your products at WFM.

This guide is in PDF format and is 22 pages long. Upon downloading, a link to the PDF is made available to you immediately. Our guide is exclusive to the USA market only and female shoppers who primarily shop with WFM.

Use our guide to gain general insight into WFM’s female shoppers and identify tangible ways to connect with her. This guide provides a general overview of some Whole Foods Market shoppers; it does not go into detail on specific product categories. For deeper insight into how shoppers learn about, buy and use products in your category, work with Green Purse PR on a custom research project, like our shop-along research, or for exporters, a USA Immersion Trip. Contact us if you want to better understand how shoppers interact with your product category.

Download a complimentary copy (for a limited time only) by filling in the form below.

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#GetInHerCart Workbook: Get to know YOUR Female Millennial Consumers

#GetInHerCart Workbook: Get to know YOUR Female Millennial Consumers

How well do you know your female millennial consumers?

Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.

Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.

Guide to Shop-Along Research

Guide to Shop-Along Research

If you're new to the concept of shop-along research, here's a quick guide to inform you why other companies like yours conduct this type of research, as well as the types of questions to ask yourself when considering how well you know health-conscious, female shoppers.