Guide to Winning with Whole Foods Market Shoppers
Publish date | September 2017
You don’t really know a shopper until you’ve shopped with them. That’s one of the premises that makes Green Purse PR unique and why shopper research is fundamental to all the work we do. Being successful at any retailer starts with understanding the shopper – knowing how they learn about products, how your products are likely to fit into their lifestyle and how to better serve their needs in order to create and maintain a connection (or relationship, if you’re lucky) with those shoppers.
Given Whole Foods Market was acquired by Amazon, stores and their shoppers are experiencing some changes. In an effort to serve the needs of our clients whose products are sold at WFM, we conducted our own research on female WFM shoppers in the USA. Our research sought to identify how WFM shoppers currently think, behave, buy and share, and what that means for brands with products are sold on their shelves across America.
Our guide, Winning with Whole Foods Market Shoppers, was created specifically for brands whose products are already sold at WFM, or for companies intending to get their products onto the shelves of WFM, and want to ensure they understand the shopper before launching.