Understanding American Consumers Post Lockdown

Is your brand equipped with current consumer insights to guide you through the next phase of pandemic life? Americans are ready to cut loose and let the “roaring twenties” officially kick off this summer.

There seems to be a lot of optimism, and rightly so, around what summer 2021 will bring for the USA. After over a year of lockdowns, we are getting better and Americans are now eager to get out of the house and start living their lives again. This cultural shift to find our “new normalcy” inside and outside the home will require brands to yet again seek to understand how their products will fit into consumers’ evolving daily lives, routines and traditions.

Smart brands are continuing to prioritize the voice of the consumer during 2021 to better understand their evolving needs and then act upon those insights quickly. Currently, we’re working on asking Americans how they expect their lives to change for summer 2021, what products they plan to buy and how brands can best keep their products top-of-mind during the changing seasons.

We're constantly keeping a pulse on how health-conscious, American consumers think, behave and buy. We are best known for our in-person qualitative research — shop-alongs, however we offer a variety of ways to get to know your consumers, inside stores and in their homes, including:

Here are some of the stages that our qualitative research can address.

Work with Green Purse

How will your brand connect with Americans this summer? Do you know how your products will fit into their new routines at home and as they get out and about in the world? Let’s find out together. We’re currently conducting both virtual and in-person qualitative consumer research this May, June and July in product categories such as:

Meat & fish
Snacks
Beverages
Cleaning products
Specialty food & beverage for outdoor entertaining.

Work with Green Purse to conduct consumer research to get the insights you need to quickly respond to the evolving marketplace. Contact Lisa to leverage our expertise in consumer research and chart a path to make faster, more consumer-centric business decisions for summer 2021, onward.