IN-HOME ETHNOGRAPHY

A look into how consumers use your products in their homes

Ideal for promotion boards, brands, retailers, certification companies & distributors

In-home ethnography research is a unique technique we use to better understand how consumers use our clients’ products inside their homes. During these in-home interviews, we get the chance to see first-hand inside consumers’ refrigerators, freezers, and kitchen cabinets. We can also make much deeper observations on how your products fit into their lifestyle and how to better meet their needs.

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Deliverables for in-home ethnography research are customized to each client, but typically include:

  • Recruitment of qualified consumers to participate in our study.

  • Planning content of questions and any visual stimulus to test on participants.

  • Conducting individual in-home ethnography sessions with qualified consumers (usually anywhere from 5 to 25 people) in your target market(s). We can conduct these independently, or clients are welcome to join us as well.

  • One extensive report playing back feedback from consumers, insights and recommendations on how best to connect with your consumers. Our includes an executive summary and a very detailed report, including direct quotes, photos and video clips from our interviews.

  • One post-research presentation (in-person or virtual) to present our insights and recommendations from the report.

  • We often present a version of our report to our clients’ retail partners (if they wish) as many of the insights and recommendations will be of value to the retailer where our clients’ products are sold.

We conduct in-home ethnographic research with consumers all over the world, including the USA, France, Australia, Asia and the Middle East.  Want Green Purse PR to shop with your consumers and garner insights to help you better connect with your target consumers? Contact us. 

*Lead Time* We generally require a 45 day lead time for domestic (USA based) projects, and at least 60 days for international markets.