New Report | Consumers Prepare for Winter During the Pandemic

Get our latest report to learn what American consumers are planning for winter

We recently asked our panel of consumers how they envision their lives changing come winter, as well as what products they anticipate buying and stocking up on. Many of them are expecting the transition to cold weather and more time at home and indoors to be difficult. We were surprised that several of them had already started making preparations around their home during the summer to further hunker down and get cozy in a few months.

See our infographic below for a few of the key takeaways from that research.

Purchase our new report, Consumers Prepare for Winter at Home

How will your brand talk with consumers during the pandemic winter days? This winter everything will be about staying well and staying sane at home. That includes self-care, cleaning, exercising and staying healthy, cooking at home, making the home cozy and trying to make the most of this unique time so it’s special and fun instead of just cold, dreadful and boring. Purchase our new report here www.greenpursepr.com/syndicated-research-1/winter-2020 to learn what our panel of consumers told us about how they are preparing for winter, including what they will be buying and stocking up on.

- Lisa Mabe-Konstantopoulos, Founder & CEO, Green Purse PR