Retail support to help exporters from outside the USA navigate the competitive and constantly-changing American grocery landscape
Having someone physically on the ground in the American market is always a valuable asset, especially if your company is based on the other side of the world, as many of our clients are. It's hard enough to enter the competitive American retail market, and even more challenging if your company lacks a team physically here in market. During these pandemic days, our clients from outside the USA are challenged further by not being able to travel to America and missing opportunities to physically be in market with their customers. That’s where we come in.
We offer retail support, in the form of store visits, assisting in pitch meetings, customer relationship management and ongoing collaboration with retailers' marketing teams. Essentially, our team can become your eyes and ears here in the USA and report back to ensure you're making the best decisions, whether that be around marketing or in how your product is being merchandised inside stores.
We work with exporters on both a ongoing retainer and project basis to perform the following:
Store visits - in-person retail visits of your existing or prospective retail partners. We conduct intelligence gathering focused on your category or product set in the form of photos and written analysis, observations of the in-store environment as it relates to how your products or competitors' products are merchandised, and recommendations based on what we found in stores.
New business pitch meetings - we accompany our clients in their pitch meetings to help win new retail accounts. We demonstrate value in these meetings by presenting how the brand (our client) can create shopper awareness and drive demand so the retailer knows they have a good marketing partner once the product gets onto the shelf.
Customer relationship management - we meet with your existing retail customers when you're not able to be here to foster the relationship yourself. Meetings typically focus on sales performance of products, ways to collaborate on co-marketing, and promotional planning.
Marketing collaboration - we create and maintain an ongoing relationship with your retail partners' PR, marketing and social communications teams to identify and execute mutually-beneficial earned media targeting their shoppers.
Store visits conducted by Green Purse PR
American Consumer-Centric Thinking
In addition to the retail support above, Green Purse PR also has a constant pulse on the evolving behaviors of American shoppers. We are often working with exporters to test product concepts, branding and other marketing materials to ensure they will connect well with their intended audiences.
We are happy to speak with you about how we can support your brand at retail and share examples of how we are already successfully supporting other exporter clients.