HOW WILL YOUR BRAND CONNECT WITH MOMS WHILE THEY STAY HOME THIS WINTER?
American families will be spending even more time at home, taking ‘comforts of home’ to a new level
Photo source: ParentMap.
Many American families will be staying home and indoors a lot more this year, thanks to COVID-19. This cultural change is impacting how consumers, like moms, shop and what they buy. Our new ‘stay at home’ culture is also impacting the type of messaging and content brands and retailers share with consumers, like moms.
We recently asked our panel of Millennial moms what they’ve already been buying (or plan to buy) in order to make their homes more comfortable, healthy and cozy for the upcoming winter at home season. Listed below are some of what they shared with us.
How American moms plan to stay healthy & cozy at home this winter
“We recently converted our living room into a full on classroom for our two kids. We painted the room, installed some built-in cabinets and recessed lights, and also bought several new pieces of furniture - desks and storage.”
“I’ve have an architect working on plans right now to completely blow out one side of our house, where we plan to build a huge living room, including a tall fireplace and lots of room for family movie nights and activities. We might as well be comfortable if we have to be home all the time.”
“During this entire pandemic, I feel like I’ve been in Lowes or Home Depot every few days. We’re definitely keeping them in business with all the paint, windows, hardwood flooring and tiles we’ve bought recently.”
“We built a new flagstone patio outside with a big bonfire area. Sure, it will be cold outside, but we plan to make backyard bonfires a new family tradition - something we can look forward to doing every few days.”
“I’ve not done this yet, but I plan to get all new windows installed, some more cozy rugs and lots of candles and firewood.”
“I am in the process now of changing our bonus room into a home workout studio. We’ll have it painted, mirrors installed and getting some new exercise equipment for it.”
“I’ve been taking advantage of Lowe’s curbside pickup quite a bit. Earlier this Spring we got a lot of lumber to make garden boxes in the backyard, and then recently we’ve been redoing our floors and painting some of the rooms, like our home office/classroom.”
Photo source: HGTV
Do you know how your consumers’ lifestyles are likely to change this winter?
As we continue to navigate through the various phases of the COVID-19 pandemic here in the USA, Green Purse PR is committed to helping our research clients stay informed by serving up the most valuable and current consumer insights.
We've got a constant pulse on the changing behaviors of American consumers. We are currently conducting virtual and in-person shopper research to better understand how consumers are preparing for winter and shopping in categories such as home improvement, cleaning products, home textiles and home decor.
Search the link below or submit an information request for answers to your specific questions about your consumers. Learn more and contact us here →→→ www.greenpursepr.com/consumer-culture-insights.
- Lisa Mabe-Konstantopoulos, Founder & CEO, Green Purse PR