Understanding Your Consumers Post-Pandemic

So much has changed with shopper behavior since the pandemic. Is your brand equipped with current consumer insights?

As our culture adjusts to what is hopefully “post-pandemic” life, it’s important to understand just how much has changed with your consumers’ shopping behaviors, as well as how products like yours are used in consumers’ homes.

We’ve been working with our brand clients to keep a constant pulse on consumer behavior throughout the pandemic, and now we are conducting research to understand the breadth of change since the height of the pandemic. We're currently studying what new food traditions Americans have created at home since the pandemic. We're opening up cabinets and pantries and looking around consumers’ homes to find things like upgraded coffee & tea stations, fun new accessories for the home bar, snacking stations for desks, or fancy new grilling equipment for the backyard.

We're constantly keeping a pulse on how health-conscious, American consumers (like women) think, behave and buy. We are best known for our in-person qualitative research — shop-alongs, however we offer a variety of ways to get to know your consumers, inside stores and in their homes, including:

While each of our consumer research studies are customized to our clients’ unique needs, here are some of the stages of consumer intelligence that our qualitative research can address.

Work with Green Purse

How will your brand connect with Americans post pandemic? Do you know how your products will fit into their new routines at home and as they get out and about in the world? Let’s find out together. We’re currently conducting in-person qualitative consumer research across the USA this fall and winter in product categories such as:

Meat & fish
Snacks
Beverages
Cleaning products
Specialty food & beverage.

Work with Green Purse to conduct consumer research to get the insights you need to quickly respond to the evolving marketplace. Contact Lisa to leverage our expertise in consumer research and chart a path to make faster, more consumer-centric business decisions.