Understanding American Consumers Post Vaccine

Is your brand equipped with current consumer insights to guide you through the next phase of pandemic life?

After a really hard year and a half of dealing with pandemic life, Americans are learning how to live with the virus and are now mostly out and living their lives again. This cultural shift to find our “new normalcy” inside and outside the home requires brands to yet again seek to understand how their products will fit into consumers’ new and evolving daily lives, routines and traditions.

Smart brands are continuing to prioritize the voice of the consumer during 2021 to better understand their evolving needs and then act upon those insights quickly. Currently, we’re working on several post-lockdown/post-vaccine research studies to identify what products they plan to buy and how brands can best keep their products top-of-mind during the changing seasons.

We're constantly keeping a pulse on how health-conscious, American consumers (like women) think, behave and buy. We are best known for our in-person qualitative research — shop-alongs, however we offer a variety of ways to get to know your consumers, inside stores and in their homes, including:

Here are some of the stages of consumer intelligence that our qualitative research can address.

Work with Green Purse

How will your brand connect with Americans post pandemic? Do you know how your products will fit into their new routines at home and as they get out and about in the world? Let’s find out together. We’re currently conducting in-person and virtual qualitative consumer research this October - November in product categories such as:

Meat & fish
Snacks
Beverages
Cleaning products
Specialty food & beverage for outdoor entertaining.

Work with Green Purse to conduct consumer research to get the insights you need to quickly respond to the evolving marketplace. Contact Lisa to leverage our expertise in consumer research and chart a path to make faster, more consumer-centric business decisions.