Retail Field Research Program | Conducting Store Visits to Keep a Pulse on the Market
Intel on how products in your category are merchandised + new marketing assets
Having a look at the honey category, observing what’s new, price points, country/region of origin, product attributes & certifications, and product packaging. Featured here is Taylor Pass Honey Co, a research client of ours, whose Manuka Honey products from New Zealand are now on the shelves at Market Hall Foods in Oakland, California, one of America’s most influential, independent, specialty food retailers.
It’s been more than a year since you’ve been able to send reps across the USA for market visits due to the impact of the COVID-19 pandemic. You’re looking for more information on how your product is performing in retail, beyond just sales performance. With deep expertise in natural products and specialty food, join other leading brands to work with Lisa at Green Purse PR to be your eyes and ears on the ground here in the Mid Atlantic and South regions of the USA.
The most successful brands are keeping a constant pulse on their programs at the store level by visiting stores and in some cases, getting face time with some of the most powerful influencers, store leaders and staff. Our Retail Field Research Program is designed to help you stay informed with what’s happening in your category at retail and club stores where your products are sold. As we gather valuable market insights and feedback from store staff on your program, competitive intelligence, we also visually document with photos and videos how your products are merchandised in stores, and create market updates for your leadership or network of producers.
We work with brands to perform some or all of the following during our field research:
Shoot photo content of your products and entire product category at each store, including some that can be repurposed for consumer marketing assets, such as imagery appropriate for social media marketing.
Identify and visually document competitive products, how they are merchandised and any best practices applicable to your brand.
Shoot brief market update videos from each store for your sales, leadership team or even producers/farmers so they can see what's happening on the ground.
If feedback on your program is needed from your customer (retailer or club store,) we can meet in-person with category team leaders & staff to obtain feedback on your program, including direct quotes from store staff.
If keeping your program top-of-mind for store staff is required, we can include an education component to communicate your brand’s key messages & product attributes to influence store staff and drive more purchases.
Report learnings with one extensive report, documenting a store-by-store account, including all visual content files.
In Mid Atlantic & South U.S. Stores
Given our home base in the Washington DC area, and often being based in North Carolina for extended periods of time throughout the year, we are able to easily get to the entire Mid-Atlantic and South regions throughout the year. Here are some of the areas we’re regularly conduct store visits in:
Mid-Atlantic: Washington, D.C., Maryland (Baltimore, Rockville, Gaithersburg, Annapolis, etc.) Virginia (Alexandria, McLean, Arlington, Richmond, Charlottesville, Roanoke, etc.)
South: North Carolina (Raleigh/Cary/Durham/Chapel Hill, Charlotte, Greensboro, Winston-Salem, Asheville, etc.) South Carolina (Greenville, Columbia, Charleston, etc.) Georgia (Atlanta, etc.)
Green Purse is located in Maryland, just outside of Washington, D.C.; the map below shows the Mid Atlantic and South regions that we can easily and safely drive to, even during pandemic times.
Contact us to let us know what cities are of most interest to you and what retail or club stores you need us to monitor.
Lisa Mabe Founder & CEO Green Purse