Photo Tour of Whole Foods Market, a leading American supermarket chain focused on healthy, natural and organic food.
It seems like nearly everyone's dream is to get their natural and organic products into Whole Foods Market, and rightly so, it's an amazing store to showcase healthy products to health-conscious Americans. For companies outside the USA looking to break into the American market and gain access to our growing segment of health-minded consumers, Whole Foods is definitely a grocery retailer to know well as it has a big impact on many Americans' lifestyles.
While many know of WFM, they may not have had the opportunity to visit a store in person yet. This post was created with companies overseas in mind and offers a quick, visual journey through a WFM store.
Whole Foods Market flagship store in Austin, Texas
The following photos were taken during my last trip to Austin, Texas, during May 2016 while in town for an event, Paleo f(x) 2016. This is known as the flagship store as WFM is headquartered in the beautiful city of Austin.
Photos of Whole Foods Market flagship store in Austin, Texas
Bistro inside Whole Foods Market in Austin, TX
Fresh produce inside Whole Foods Market in Austin, TX
Bulk section inside Whole Foods Market in Austin, TX
Floral department inside Whole Foods Market in Austin, TX
Free fruit for kids inside Whole Foods Market in Austin, TX
Meat case inside Whole Foods Market in Austin, TX
Juice bar inside Whole Foods Market in Austin, TX. Cafe is pretty impressive too; we love their coffee!
Salad bar inside Whole Foods Market in Austin, TX
End cap featuring a sale on our client Saffron Road; one of our most favorite brands! If you don't already know their tremendous success story, look them up.
More meat inside Whole Foods Market in Austin, TX. You'll usually find mostly American meats, some Australian and lamb from New Zealand.
"Born, raised and harvested" is definitely American terminology. Naturally, 'harvested' sounds a lot nicer than slaughtered.
Lots of olive oil; too much olive oil if you ask me! Not specific to WFM, but the US is just flooded with olive oil brands -- super competitive.
Want to learn more about the grocery retail landscape in America? Curious where your products are the best fit? We can help. Our workshop, Making it in America: How to Enter & Succeed in the Diverse Food Retail Marketplace, is one of the sessions we teach most and is very popular amongst companies from outside the USA. Contact me, Lisa Mabe, for more details about our workshops and other retail related services we offer. We teach workshops, conduct research and plan or execute public relations programs for companies all over the world. I look forward to hearing from you. Contact me at lisa{at}greenpursepr.com or fill out our contact form.
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR