What American female consumers plan to buy this fall

We asked women across the USA what they anticipate spending on this Autumn. Here’s some of what they told us.

We asked our panel of American women what they anticipate spending their time and money on over the upcoming fall season.

How American Women Plan to Spend Time & Money this Fall

  • “I’m already seeing fall and Halloween decorations in stores now and it’s barely summer! I’ll wait a while still, but I’ll definitely invest in some front door decor - fresh welcome mat, new flowers & pots, I love fall!”

  • “After what I expect to be a super hot summer, I’ll likely be heading somewhere cooler to experience pretty fall foliage - maybe a cabin in the mountains in Asheville, North Carolina this October when it cools off.”

  • “I’ll probably invest in some new wardrobe pieces for fall. I’m currently on a kick to buy more sustainable clothing that is made to last.”

  • “We’re dying to get a hot tub for the back yard and I’m thinking this fall may finally be the time.”

  • “You only live once. I’m saying yes to everything; I don’t care how much it costs! Looks like I’ll be saying yes to a girls trip to Napa, a friend’s wedding in Tulum and who knows what else.”

  • “I’ve always wanted to see Paris in the fall. Sounds like the hubby is finally listening to me so we’ll be taking a family trip there when the kids have a school break.”

  • “We are hoping to be buying a new house sometime this fall. If that happens, several other things will certainly follow - new furniture, new bedding, new art, new decor. We might be house poor for a while.”

consumer insights

Do you need to get a quick pulse check on your consumers for the fall selling season?

Green Purse is your go-to source for keeping a pulse on your target consumers. Want to get a temperature check on how your brand can address consumer needs this fall? Work with us on a quick survey or virtual focus group to get insights that you can use this fall. Contact us to learn more.

- Lisa Mabe, CEO & Buy-ologist, Green Purse PR