Social Media

IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers

IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers

In our shopper research, many consumers report that they first learned about a product through an influencer. There is certainly a lot of discussion around influencers, but what does “working with influencers” mean, what do influencer programs look like, and what outcomes can a brand realistically expect to get?

Read Lisa's new thought leadership article on the Natural Products Insider here: https://bit.ly/2RejvEt.

 Source: Informa’s Natural Products Insider

Source: Informa’s Natural Products Insider

Download our 2019 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

marketing holidays food

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who download our list. The webinar will highlight some of our favorite examples from companies creating content around holidays, like Halloween, Ramadan, National Coffee Day and National Picnic Day.

Download our 2018 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who downloaded this list during our initial offering phase. The webinar will highlight some of the most relevant holidays and why holidays like these are worth incorporating into your social communications program.

Exhibiting at the Summer Fancy Food Show? Work with us to Get Noticed!

Exhibiting at the Summer Fancy Food Show? Work with us to Get Noticed!

Do you have a PR strategy to maximize your brand's exposure at the Summer Fancy Food Show? Green Purse PR has a proven track record of ensuring our clients' brands are including in editorial coverage and buzzed about on social media.

How-To Videos Make Your Product Easy to Explain

How-To Videos Make Your Product Easy to Explain

I often hear from brands who have a difficult time explaining their products and their uses to consumers. From food products like herbal pastes and frozen coconut, to items such as hand-held blenders and tea accessories, I find that short, how-to videos are a great solution to educate. 

Just Announced: Lisa Speaking at Natural Products Expo West

Just Announced: Lisa Speaking at Natural Products Expo West

Don't miss our Founder & CEO, Lisa Mabe-Konstantopoulos, speaking on a panel at Expo West.

Just Announced: Lisa Speaking at Forum for Beef Producers in Outback Australia

We are excited to announce that Lisa Mabe-Konstantopoulos, will be a speaker at the OBE Organic Best Practices Management Forum 21 August in Roma, Queensland, Australia. 

Lisa's session will focus on how OBE Organic is leveraging social communications to connect with customers around the world. The forum will be attended by organic beef producers from Roma and surrounding areas. More details here.