Summer Spending Amongst Millennial Mom

We asked Millennial moms across the USA what they anticipate spending on this Summer. Here’s what they told us.

American mothers are sick of being cooped up at home! While most of us had to “summer” at home last year (and all year,) thanks to the COVID-19 pandemic, this summer moms are coming out and she’s way past ready for some hard-earned “me time.”

We asked our panel of Millennial moms what they anticipate spending their time and money on over summer. Here are some of what they shared with us.

How American Millennial Moms Plan to Spend Time & Money this Summer

  • “Yes, yes, yes! I’m saying yes to just about anything!”

  • “I’ve already been out at restaurants (outside,) and I’ll do it a lot more. I’m so sick of cooking at home; time to make up for it by dining out a lot!”

  • "Let’s put down the damn screens and get outside in nature. Bring on all the nature trails, bike rides, and mountain hikes.”

  • “I’m going somewhere — anywhere, and BY MYSELF!”

  • “So excited to finally go away for a girls’ weekend — spa, wine, and good food.”

  • “We’re renting a beach house with another family and a few other local or regional trips to visit family and friends.”

  • “Getting my hair done, nails done and going to the spa!”

  • “I’m taking my first flight since the pandemic to go to Mexico. My husband and I are doing a trip - just us and we plan on living it up!”

  • “It’s time for some me-time! I’ve having a weekend (or two) away by myself — I’ve earned it!

  • “We’re finally comfortable having our house professionally cleaned again. After over a year of dealing with mess, I’m very excited to have some cleaning help come each week!”

  • “Since last summer sucked, we’ll be doing all the things this year — making up for birthday parties we did not get to have last year, lots of outdoor activities and spending a lot of time at the beach.”

  • “Last year I spent a lot of money on entertaining everyone at home. This year I’m focused on going out to restaurants and getting out of town to have fun — mountains, beach, and staying with family.”

  • “Let’s help make it up to local restaurants. I’m aiming to go to a new restaurant each week from here on out.”

  • “We have a few vacations to go on, but we’re also excited to stay close to home to see our family and friends. We’ll be having lots of backyard BBQs and pool parties.”

  • “I’ve been doing some online shopping lately to buy some new summer dresses — I need some fun new pieces to get out in the world again.”


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How will your brand connect with consumers this summer?

Green Purse is your go-to source for keeping a pulse on your target consumers, Want to get a temperature check on how your brand can address consumer needs this summer? Contact us to learn more.

- Lisa Mabe, CEO & Buy-ologist, Green Purse PR