Social Media

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4 Instagram Tips for Brands Looking to Connect with Whole Foods Market Shoppers

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4 Instagram Tips for Brands Looking to Connect with Whole Foods Market Shoppers

We recently had a good look at Whole Foods Market's Instagram landscape and identified several ways brands can more effectively connect with the store's shoppers.

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Exhibiting at the Summer Fancy Food Show? Work with us to Get Noticed!

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Exhibiting at the Summer Fancy Food Show? Work with us to Get Noticed!

Do you have a PR strategy to maximize your brand's exposure at the Summer Fancy Food Show? Green Purse PR has a proven track record of ensuring our clients' brands are including in editorial coverage and buzzed about on social media.

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How-To Videos Make Your Product Easy to Explain

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How-To Videos Make Your Product Easy to Explain

I often hear from brands who have a difficult time explaining their products and their uses to consumers. From food products like herbal pastes and frozen coconut, to items such as hand-held blenders and tea accessories, I find that short, how-to videos are a great solution to educate. 

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Just Announced: Lisa Speaking at Natural Products Expo West

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Just Announced: Lisa Speaking at Natural Products Expo West

Don't miss our Founder & CEO, Lisa Mabe-Konstantopoulos, speaking on a panel at Expo West.

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Just Announced: Lisa Speaking at Forum for Beef Producers in Outback Australia

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We are excited to announce that Lisa Mabe-Konstantopoulos, will be a speaker at the OBE Organic Best Practices Management Forum 21 August in Roma, Queensland, Australia. 

Lisa's session will focus on how OBE Organic is leveraging social communications to connect with customers around the world. The forum will be attended by organic beef producers from Roma and surrounding areas. More details here.