First time mothers represent a window of opportunity for grocery retailers. Learn about our new workshop for retailers, Get In Her Trolley: Connecting with New Mums for More Visits, Spending & Word-of-Mouth.
WATCH My Panel at MediaPost's Engage Millennials Conference
Looking to Connect with Dubai Moms Who Shop Healthy
Behind-the-Scenes of a Shop-Along
Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?
Just Announced: Lisa Speaking at Healthy Retail Conference & Expo
We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.
Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort.
Here's What "Green Purse Shoppers" Are Reading
Does your brand need to connect with "green purse shoppers?" You know, the ones that care about buying healthy, organic, sustainable, eco-friendly, and fair trade type of products? If you offer a natural or organic product, of course you need to connect with this group! But do you know what media and blogs your niche of consumers are reading?