Shopper Research

Webinar May 15th with the Specialty Food Association | Register for 'Understanding Millennial and Gen Z Shoppers'

Webinar May 15th with the Specialty Food Association | Register for 'Understanding Millennial and Gen Z Shoppers'

We’re excited to partner with the Specialty Food Association to bring the specialty food industry fresh insight into younger generations of shoppers.

Join Green Purse PR’s CEO, Lisa Mabe-Konstantopoulos, for an in-depth look at how Millennials and Gen Z shoppers are learning about, shopping for, using and sharing specialty food products.

Lisa will share some valuable insights from the qualitative research (shop-alongs) she’s recently conducted with Millennial and Gen Z shoppers, as well as examples of other makers who are successfully connecting with young shoppers. Come away with practical insights makers can use in their own specialty food businesses to better understand your shoppers and how best to communicate with them.

The webinar will address these questions and more:

  • How well do you know your younger consumers?

  • How can I find who my “tribe” or most passionate consumers are/will be?

  • How are other makers effectively reaching younger consumers?

  • What should I be doing now to better understand my company’s young shoppers?

Date: Wednesday, May 15, 2019

Time: 2:00pm EST (USA time)

Register on the Specialty Food Association’s website here → → → https://bit.ly/2J3GMIb.

What Amazon Prime Members Think About New Lower Prices at Whole Foods Market

What Amazon Prime Members Think About New Lower Prices at Whole Foods Market

Learn what some Amazon Prime members think of the new discounts available to them at Whole Foods Market.

Photo Tour of Thanopoulos (Θανόπουλος) - Athens, Greece

Supermarket Tour | Thanopoulos (Θανόπουλος in Greek) in Athens, Greece

While in Greece recently on holidays, I took some time to squeeze in a bit of work. I've been to Greece several times before, (my husband is from Greece) but this was my first time doing a proper supermarket tour of Athens and conducting shopper research there. 

Athens has some lovely supermarkets and one of my favorites is Thanopoulos, known for stocking a wide variety of products from all over the world and the place to 'see and be seen' apparently. For those not already familiar with Thanopoulos, it is a privately-held family business that has been around since 1877.  Thanopoulos currently has three locations in Athens. I visited the Thanopoulos supermarket in the neighborhood of Kifissia (Κηφισιά,) an upscale residential and shopping district, and quite possibly my favorite place in Athens, other than the coast (Vouliagmeni is still my most favorite spot.) Have a look inside one of Athen's best supermarkets, Thanaopoulos, located at: N. Kifissia Ελαιών 38 14564 Athens, GR-A1.

Entrance to Thanopoulos N. Kifissia store

Entrance to Thanopoulos N. Kifissia store

View from the large, roof top patio offering views of nearby mountains.

View from the large, roof top patio offering views of nearby mountains.

From the roof top patio. There is a cafe just inside.

From the roof top patio. There is a cafe just inside.

View from the second level, looking down on the cash registers.

View from the second level, looking down on the cash registers.

Organic fruit & vegetables

Organic fruit & vegetables

Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

The meat aisle

The meat aisle

Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

Notice some familiar American brands on the snack ailse.

Notice some familiar American brands on the snack ailse.

Tons of fancy Greek honey.

Tons of fancy Greek honey.

Love this pretty honey packaging.

Love this pretty honey packaging.

Natural laundry products

Natural laundry products

The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

My first time seeing donkey milk.

My first time seeing donkey milk.

Organic Greek chocolate

Organic Greek chocolate

Dining space & cafe

Dining space & cafe

A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

If I lived in Athens, I would definitely shop here. It's a modern beautiful, store with lovely amenities and a huge variety of international products on offer. It's no wonder that Athenians are willing to drive out of their way (in some cases,) just to shop at one of the three Thanopoulos locations. 

Stayed tuned here on our blog, #GetInHerCart, for more grocery store visits from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

lisa_mabe_konstantopoulos

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Get to know your female millennial consumers

Get to know your female millennial consumers

How well do you know your female millennial consumers? Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.

Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.

Photo Tour | Woolworths in Crows Nest, Sydney

I recently returned from a business trip to Sydney, Australia, where I used to be based. I was in town to speak at the Naturally Good Expo and Naturally Good Business Summit. While there I had a look at some of Sydney's grocery retail scene, including some of the stores I used to shop at when I lived in Sydney.

One of the stores I visited was Woolworths in Crows Nest. This 'Woolies' store just reopened in April 2016 after two years of major renovation. I shopped at this Woolies during my time in Sydney; last time I was here it was still being demolished. Now, $52 million later in redevelopment, it's a completely different store. Previously it was a very tired, soulless, one-level store -- the kind that's so unpleasant, you can hardly wait to get out of it. Now it's shiny, new and includes multiple-levels. 

Below are some photos I took of Woolworths located at 10 Falcon St, Crows Nest NSW 2065, Australia.

Woolworths - Crows Nest, Sydney

Woolworths - Crows Nest, Sydney

Such a beautiful structure on the outside. Crows Nest is an adorable community, but it could use some updating. The new Woolworths helps modernise the community. 

woolies_australia

Main level includes lots of grab & go options.

woolworths_sydney
woolies_crows_nest
woolworths_meat_department
meat_department_woolworths

Spotted several products featuring the Australian Certified Organic bud, Australia's most recognised organic certification amongst Australian consumers.

cleavers_lamb
woolworths_crows_nest

This Thomas Dux corner on the first floor made me sad. I'm glad Woolworths still managed to let the brand live on in some form, but I'm disappointed that the stand alone stores no longer exist. Thomas Dux Grocer closed about two years ago. There used to be an outstanding Thomas Dux right around the corner from here; it's now a different store, called About Life. Read my blog post, photo tour of About Life here.

thomas_dux_grocer
organic_food_woolworths
woolies_sydney

Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

7 Sources for Shopper Research

7 Sources for Shopper Research

Know Thy Consumer. Isn't that the first commandment of marketing? It should be! Here are seven sources of research that my clients and I look to...

3 New Resources From Green Purse PR

3 New Resources From Green Purse PR

Check out our new 'Resources' section for three new pieces of content that may be beneficial to you - Guide to Shop-Along Research, Marketing to New Moms Checklist, and Timeline for When to Pitch Media. 

How well do you know your consumers? Shop-Along Research 101.

How well do you know your consumers? Shop-Along Research 101.

How well do you know YOUR shoppers?  Not shoppers your read about in a nationwide report, or a certain segment of shoppers (like women in general), but YOUR consumers that shop at the retailers where YOUR products are actually sold.

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

Understanding how Migraine Sufferers Shop

Understanding how Migraine Sufferers Shop

We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions. 

Shop with Green Purse PR: Looking for Female Migraine Sufferers in Washington, DC, Northern Virginia, Maryland & Philadelphia

Shop with Green Purse PR: Looking for Female Migraine Sufferers in Washington, DC, Northern Virginia, Maryland & Philadelphia

We are currently recruiting participates for a unique and fun research project for a pharmaceutical company in the USA.

Our shop-along study will aim to better understand how female migraine sufferers shop for products that offer migraine relief. We want to understand if this group typically reached for conventional over-the-counter drugs or prescriptions, homeopathic products, or other alternative forms of relief. 

Demand for Organic Food Growing in the Middle East

Demand for Organic Food Growing in the Middle East

It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.

Looking to Connect with Dubai Moms Who Shop Healthy

Looking to Connect with Dubai Moms Who Shop Healthy

We shop with women all around the world, and are looking forward to conducting some shopper research with moms in Dubai across the next few months...

Behind-the-Scenes of a Shop-Along

Behind-the-Scenes of a Shop-Along

Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?

MediaPost.com: Want To Better Connect With Moms? Shop With Them

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about why retailers should be shopping with the moms who shop in their stores.

Read the entire article on MediaPost.com here, http://bit.ly/1GKLKxO