Learn how creative media mailing campaigns can garner media's attention, get your products the right mix of editorial coverage to reach the right audience, and ultimately impact your bottom line.
Specialty Food News | The Rise of Women-Owned Specialty Food Businesses
Morocco Based Food Magazine: Insights on Americans' Taste Buds & Moroccan Cuisine
Green Purse PR Founder & CEO, Lisa Mabe, shared some of her insights in the June 2016 issue of Food Magazine, a trade publication from Morocco published in the French language. Lisa's commentary focused on the growing specialty food and halal food markets in the USA. and opportunities for food products from, or inspired by, Morocco.
Shop with Green Purse PR: Looking for Female Migraine Sufferers in Washington, DC, Northern Virginia, Maryland & Philadelphia
We are currently recruiting participates for a unique and fun research project for a pharmaceutical company in the USA.
Our shop-along study will aim to better understand how female migraine sufferers shop for products that offer migraine relief. We want to understand if this group typically reached for conventional over-the-counter drugs or prescriptions, homeopathic products, or other alternative forms of relief.
Shopper Marketing Magazine: Healthy Food Shoppers
Welcome Shah Trading Company to the Green Purse PR Family of Clients
Green Purse PR is happy to welcome Canada-based Shah Trading Company to its family of clients. Shah Trading Company is offering a new branded line of products called Dunya Harvest. "Dunya," meaning "world," offers a wide variety of healthy pantry staples, including beans, rice, grains, oats, peas, seeds, and lentils.
New Documentary About Wheat Intolerance Launching
Green Purse PR is happy to help introduce Americans to a new documentary launching this June 2016 called, What's With Wheat.
The documentary features 14 global experts from the United States, England, Australia, New Zealand and India including who shed the light on what is currently happening to our wheat.
‘What’s With Wheat’ warns that modern agricultural practices of wheat growing has produced a highly addictive product that is making people more susceptible to disease.
Green Purse PR in managing publicity for the film here in the USA. Media interested in the film, are encouraged to contact Green Purse PR Founder, Lisa Mabe. Please see the news release below and know that many of the US-based experts are available for interview between May - July.
Welcome Changing Habits to the Green Purse PR Family of Clients
Green Purse PR is happy to welcome Australia-based Changing Habits to its family of clients. Changing Habits will soon be launching a new documentary called, What's With Wheat; we will be supporting their efforts to get Americans watching and talking about this new film.
New Resource: Download our Marketing to New Moms Checklist
New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics
In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker.
Exhibiting at the Summer Fancy Food Show? Work with us to Get Noticed!
New Hope Network: Working with Influencers to Bolster your Brand
Check Out Some of the Great Press for Our Client JicaChips from Expo West
We're Celebrating Six Years Today!
Here's to six years of globe-trotting, grocery store visits, healthy food, trade shows, speaking engagements, living abroad, research, media placements, food photography and social media posts. It's a privilege and lots of fun to support innovative companies around the world making it easier for consumers to make better, healthier choices. Thanks to our clients and colleagues for their support!
How-To Videos Make Your Product Easy to Explain
Demand for Organic Food Growing in the Middle East
It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.
What's new in Healthy Snacking? Discover JicaChips at Expo West
We're excited to help introduce America to a new healthy snacking option made from jicama, a root vegetable not well known yet here in the USA. If you will be at the Natural Products Expo West trade show March 11-13, plan to discover JicaChips and their delicious new line of non-GMO, gluten free, baked chips.
Welcome JicaChips to the Green Purse PR Family of Clients
Green Purse PR is happy to welcome JicaChips to its family of clients. JicaChips is a new line of healthy snacks made from the ancient root vegetable, jicama, from Central America. A great alternative to typical potato chips, JicaChips are non-GMO, gluten free, and come in a variety of unique flavors.
Just Announced: Lisa Speaking at Natural Products Expo West
Lisa Mabe's Marketing to Millennial Moms Insights Featured in France-Based Journal
In a recent issue of Kids Nutrition Report (KNR), I shared some of my insights on how companies can connect with new Millennial moms.
KNR is a France-based international journal focused on the burgeoning worldwide kids' nutritional marketplace, produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business.