Photo Tour | Fourth Village Providore in Mosman, Sydney

While in Sydney recently I had to make a pit stop to one of my most favourite specialty food grocers, Fourth Village Providore, in Mosman.

Fourth Village Providore is a European style specialty food market, featuring award-winning locally grown foods, as well as a restaurant, featuring a wood-fired pizza oven.

I used to live in Mosman, right down the street from Fourth Village Providore, and it was my go-to place for specialty food items. I happen to think they have the best fresh-squeezed orange juice in the world!

Below are some photos I took of Fourth Village Providore located at 5A Vista St, Mosman NSW 2088, Australia.

Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

Photo Tour | About Life in Crows Nest, Sydney

I recently returned from a few weeks working in Australia. During my time in Sydney (my old home) I visited several grocery retailers, including some of my old go-to spots from when I lived in Sydney. 

For me, I study (through shop-along research) how health-conscious consumers around the world grocery shop, so I'm always keen to have a look at the in-store environment, identify new products and try to understand what's resonating with shoppers. 

One of the stores I visited is About Life in Crows Nest, on Sydney's Lower North Shore. About Life is a natural supermarket and whole foods cafe with seven locations in Sydney and one in Melbourne (as of this writing.) This store was converted from a Thomas Dux Grocer store (sadly, no longer with us) to About Life about two years ago. About Life, Crows Nest is located at: 13 Willoughby Rd, Crows Nest NSW 2065, Australia. When I lived in Sydney, and this was still Thomas Dux Grocer, this store was where we bought most of our groceries. 

The layout of the store is mostly the same as it was under Thomas Dux.  It now features a cafe section and has been re-skinned for the About Life brand. This is a great store to discover unique and healthy products, from fresh food and packaged snacks to natural nappies and body care.

Below are photos I took while visiting About Life located at 13 Willoughby Rd, Crows Nest NSW 2065, Australia.

Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

What do American women think about products from Australia & New Zealand?

Watch health-conscious American women tell us their impression of products from Australia and New Zealand

For companies keen to export to the USA, it's critical to understand the retail landscape and how consumers shop for products in their category. Before coming to Sydney to speak at the Naturally Good Expo, we crafted a short film featuring 'woman-on-the-street' style interviews.

We specifically targeted health-conscious women, asking them about products like fresh beef and lamb, as well as baby products, body care and healthy snacks. Watch the video below.

We regularly conduct shop-along research with female shoppers around the world. Our clients (and their retail customers) value the insights and practical recommendations we garner as a result of shopping with women who already shop at retail stores where our clients' products are sold.

We know Australia and New Zealand have a lot to offer consumers at home and abroad. Both countries have exceptional reputations for producing high quality, clean and green products that appeal to those looking for healthier options. The better you understand your shoppers, the more successful you can be to serve up the right kinds of marketing content at the right times and in the right places.  

Contact us to learn more about our shop-along research and how we use shopper insights to build and execute successful consumer-facing PR and social communications programs. 

Recap of Naturally Good Expo in Sydney, Australia

Download my presentations from Naturally Good Expo

I just wrapped up several days at the Naturally Good Expo and Business Summit here in Sydney, Australia where I spoke to some of Australia and New Zealand's leading natural products and retail companies. During the conference and trade show, I spoke about marketing to health-conscious women, mums and millennials. 

While the sessions were not recorded, I have published my presentations online (see form below at the end of this blog post) for you to have a look at, as well as the video that I produced for attendees of Naturally Good Expo. 

As you may already know, I've gotten to know the market here well (I used to be based in Sydney,) am here a few times per year, and am particularly passionate about helping market products from this region to overseas consumers, in places like the USA, Canada, the Middle East and parts of Asia.

For those focused on exporting, getting a good distributor and onto retail shelves or online is NOT enough to be successful in places where you have little to no brand awareness. My consultancy, Green Purse PR, works with companies in Australia and New Zealand to help them understand their shoppers (through our shop-along research) and work on public relations and social media marketing programs to connect directly with health-conscious shoppers.

We support clients with research, strategy and executing ongoing public relations programs. For those who may just be after some initial direction, ideation, training or feedback, we also offer consulting, including one-hour, virtual consult sessions to get you headed in the right direction. 

If you're keen to create more awareness and drive sales at retail or online, contact us. Happy to have an initial chat about our expertise and services, as well as learn where your products are sold, who your target consumers are and what we can do to help you engage with shoppers and drive sales. 

Please fill out this form for access to both of my presentations (Get In Her Trolley & The Next Generation of Shoppers) from Naturally Good Expo. If you are unable to fill out the form, email me at lisa {at} greenpursepr.com and I'll send directly to you. Cheers!  - Lisa, CEO of Green Purse PR

Get in Her Trolley | Presentation + Video from Naturally Good Business Summit

For those who attended Naturally Good Expo's Business Summit in Sydney, view Lisa's presentation, 'Get In Her Trolley,' and accompanying video below.

Fill in your contact information in the form below and press 'submit' to receive a link to our presentation.

We're happy to chat to you about the value of getting to know your female shoppers, in the Australian market, as well as in export markets like the North America, Middle East and Asia. Contact us to learn more about our shop-along research service.

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will present the keynote address at the Naturally Good Business Summit in Sydney, Australia 2 June, 2017 at 9:00 AM.

The Naturally Good Business Summit is a growth strategy event that aims to push businesses to the next level. The one-day forum will fuel strategic thinking, business development and industry connections.

Lisa's keynote, Get in her trolley: Global insights for connecting with women shoppers, will cover:

• Looking into the shopping trolleys of women
• The importance of understanding how women shop
• How retailers and brands can engage women in stores and online

Women are the fastest-growing economy in the world, influencing 90 per cent of purchasing decisions and driving the global cultural shift towards cleaner, greener, healthier products for themselves and their families. If companies with healthy products want to succeed in this evolving marketplace, they must win with women.

But how do you influence purchasing decisions and what makes women choose one product over another? Who are the key segments you should be connecting with to sell healthy products? Attend Lisa's keynote presentation to find out.

For more details on the Business Summit, click here.

Plan to join us if you can. Otherwise, follow the dialogue online by using the hashtag, #NaturallyGoodExpo. Follow Lisa on Twitter @LisaMabe as she will be live tweeting from the event.

In addition to the Business Summit, Lisa is also speaking a few days later at the Naturally Good Expo. There, Lisa will discuss marketing to health-conscious Millennial shoppers. More on that here.

Lisa is CEO of Green Purse PR, a boutique research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 12 years experience working with leading companies around the world, including Australian companies like OBE Organic and Changing Habits. Lisa was previously based in Sydney, and is often in the region servicing clients throughout Australia and New Zealand.

Want to connect with Lisa ahead of the Summit? Contact her via this form.